How to Get the Job You Want in Marketing, Advertising or Public Relations

Get a job in advertising, pr, marketingAre you struggling to get your foot in the door in marketing, advertising or PR? I’ve just published my first Kindle book, How to Get the Job You Want in Marketing, Advertising or Public Relations to help you reach your goals.

I’ve pulled together all of my best job search secrets into a five step guide that will take you through exactly what you need to do to get that first offer. It includes lessons learned from my own job hunt, as an entrepreneur who hires in this industry and from extensive discussions with friends who have found success in this industry.

The book is on sale for a limited time for $0.99 on Amazon. Head on over and check it out, and if you enjoy it, I would be delighted if you could take a few minutes to leave your thoughts in a review.

Wishing you luck!

Join Us For Entretrip Mexico

After nearly two years away from writing on this site, it seems that new readers continue to find me in their own ways. I’m shocked and thrilled to find that nearly 86,000 of you have listened to the little podcast I started as an experiment back in college. I think it’s safe to say now that this podcast has completely shaped my own career, and it’s a big part of the reason why I’m able to run my own business (okay, businesses) today. I’ve met some amazing people and found endless inspiration from the interviews contained within this site.

Costa Rica

Though I by no means have the time these days to commit to regular posts, I do want to pop back to tell you about a trip that I’m putting together with my friend and fellow entrepreneur, Karen Hartline of Reinventing Events. Last year, I rented a private villa on a mountain in Costa Rica on a complete whim, and I managed to put together an unforgettable week with like-minded entrepreneurs. This year, Karen and I are creating a similar event in Puerto Morelos, Mexico. Our goal is to take entrepreneurs away from their “natural” environments to learn and bond with each other in a way that goes well beyond any conference or networking event. We like to think of it as summer camp for entrepreneurs. Sound interesting? You can learn more over at

An Interview with Stever Robbins, Author of ‘Get it Done Guy’s 9 Steps to Work Less and Do More’

icon for podpress  9 Steps to Work Less and Do More [18:19m]: Play Now | Play in Popup | Download (7657)

First off, if you missed the Stratejoy workshop in Chicago last weekend, I highly recommend checking out her future events or her Joy Equation Guide. Good stuff!

With that, today’s interview is with Stever Robbins, the voice behind the popular Get it Done Guy podcast and author of the new book Get-It-Done Guy’s 9 Steps to Work Less and Do More (Quick & Dirty Tips).

Chicago Event: October 2

I’m helping Molly Hoyne Mahar over at Stratejoy put together a fantastic event in Chicago for women. The event will cover the following topics:

  • – Specific strategies for evaluating your current reality
  • - Inspiration & techniques to clarify YOUR version of success
  • - Guidance through the creation of an action plans to tackle the big dreams

So head on over to to learn more and register—space is limited!

Catherine Hudon, Co-Founder of Shorty Clothing

icon for podpress  Shorty Clothing [18:55m]: Play Now | Play in Popup | Download (4940)

Catherine Hudon has worked in everything from music journalism to fashion. She co-founded Shorty Clothing, and she’s now working on a new line called Kaahn. Catherine’s story proves that it’s all about hard work and creating valuable relationships.

Happiness at Work – an Interview with Jessica Pryce-Jones

icon for podpress  Happiness at Work [10:18m]: Play Now | Play in Popup | Download (5059)

“If you’re really happy at work, you’ll be 180 percent happier with life overall, have 180 percent more energy, and be nearly 50 percent more productive than your least happy colleagues.”

—Jessica Pryce-Jones

Happiness at Work book

Jessica Pryce-Jones, author of Happiness at Work: Maximizing Your Psychological Capital for Success, is CEO and founder of the UK-based consultancy iOpener. She has been featured in the BBC series Making Slough Happy and CNN’s special on happiness at work. She teaches and coaches leaders at London Business School, Chicago Booth School of Business, Saïd Business School in Oxford and Judge Business School in Cambridge.

In this interview, Jessica Pryce-Jones discusses some of the major factors around happiness at work, as well as what people can do to start improving their own happiness.

More Tips for Networking Events – an Interview with Author, Sandy Jones-Kaminski

icon for podpress  Tips for Networking [23:10m]: Play Now | Play in Popup | Download (4207)

An interview with Sandy Jones-Kaminski, author of I’m at a Networking Event–Now What???: A Guide to Getting the Most Out of Any Networking Event.

For more tips, visit Sandy’s blog, Bella Domain. A few posts of interest include:

Generations in the Workplace

icon for podpress  Generations in the Workplace [17:31m]: Play Now | Play in Popup | Download (5765)

“Before you go to a foreign country, what do you do? You study the land. You study the heritage. You study the culture. Who are the tribal leaders? What do people wear? What do people do? And I think millennials need to study the workplace they’re going into.”

—David Stillman

We’ve all heard a lot about the “millennial” generation. In this interview with David Stillman, co-author of The M-Factor: How the Millennial Generation Is Rocking the Workplace, learn about the main drivers that shape this generation (based on extensive research), and how the workplace is changing.

Main drivers generally include:

  1. The role of parents
  2. Entitlement
  3. The search for meaning
  4. Great expectations
  5. The need for speed
  6. Social networking
  7. Collaboration

Learn more at

5 Simple Tips for Networking Events

I’ve found, over time, a few common factors across most networking events. If you’re feeling intimidated by these events, keep these things in mind:

  1. Try attending a few events alone. When people attend networking events with friends or colleagues, they tend to create a comfort bubble and chat among themselves—which, by default, leads to far less networking with others
  2. Know that most people feel a bit awkward when they arrive at an event and do an initial survey of the scene—but remember, they’re all there there to network too. That’s the point. Don’t be afraid to walk up to an individual or group and ask what brings them to the event
  3. The more events you go to—and the more you reach out to strangers—the more people you’ll know next time (and you will see many of the same people again, so it will only get easier!)
  4. If the event itself is not a great environment for meeting others (too noisy, too crowded, not enough time, etc.), make plans for a follow up lunch, coffee or gathering with other friends who you know would have something to add to the conversation. I met some great friends in the city through a simple follow up at a networking event for interns years ago
  5. Volunteering at an event is one of the single greatest ways to break the ice—you have an automatic in with those who are running the event and other volunteers

How do you approach networking events?

The Nine Personality Types – Differing Personalities at Work

icon for podpress  The Nine Personality Types - Differing Personalities at Work [9:32m]: Play Now | Play in Popup | Download (5531)

Elizabeth Wagele, co-author of The Career Within You: How to Find the Perfect Job for Your Personality, discusses the nine personality types based on differing personal motivations—and how discovering your own personality type can help you find the career that’s right for you (or work with others in the career you already have).

The nine personality types include:

  • - The Perfectionist: motivated to make improvements
  • - The Helper: motivated to meet other people’s needs
  • - The Achiever: motivated to attain a successful image
  • - The Romantic: motivated to express individuality (I’ve decided that I fall into this camp)
  • - The Observer: motivated to acquire knowledge
  • - The Questioner: motivated to reduce risk
  • - The Adventurer: motivated to explore possibilities
  • - The Asserter: motivated to set clear boundaries
  • - The Peace Seeker: motivated to maintain inner calm

Check out The Career Within You: How to Find the Perfect Job for Your Personality to find out which career/personality type you fit into.