January 2008

The Archives

• 01.22.08
  7 Ways to Save Money in the (Expensive) Big City
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  Soon after arriving in Chicago, I came across a glorious book called The Cheap Bastard’s Guide to Chicago (also available for New York, Boston and San Francisco). This guide has everything you need to live cheap (or at least entertain yourself for less)—free theater, free happy hours and buffets around the city, free acupuncture, free yoga, free educational events and all kinds of advice on saving money. The list just goes on and on. Since discovering the book, I have come up with a few big city money saving tips of my own, which I now pass on to you, dear ...
  
  
• 01.12.08
  The Dip—From College to Career
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  Seth Godin is a best-selling business and marketing author and blogger. He’s known for stating the obvious in a way that gives us a kick in the butt and gets us motivated. I just finished The Dip—I thought this would be a good introduction to Godin because it was short enough to download the audio book on my iPod and listen to the entire thing during the course of my commute to and from the office. I wish I’d read this book last summer, when I went through my own personal dip. I went from the comfort and familiarity of my college ...
  
  
• 01.10.08
  The Future of Advertising Jobs? Go Digital.
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  If you're in the business of advertising, or studying to get in, you've probably heard about the recent layoffs by BBDO and Ogilvy. I was just giving a passive sigh of relief over my own feeling of security here in Chicago when it became a bit more real. My friend from BBDO Detroit called. He lost his job in the layoffs. Suddenly the picture changed from an anonymous crowd to real people like my friend, pulled into boardrooms where it was explained how unemployment would work and how long they would maintain their benefits. All this as they averted eye contact, trying ...
  
  
• 01.05.08
  5 Questions for Jean-Francois LeBlanc
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  I met Jean-Francois LeBlanc during the Cannes International Advertising Festival last summer. He currently works for Bleublancrouge, an agency in Montréal—he has won a number of awards and done work for many well-known clients, including Coca-Cola, Toyota, Burger King, Home Depot and Bauer/Nike, among others. So naturally, I thought he would have some good advice to offer those of us who are just getting started in our careers. I sent along 5 questions to JF, and I found his answers to be incredibly interesting and entertaining. I hope you enjoy as much as I did. 1. What was your first "real" job ...
  
  

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