Building Your Personal Brand On and Offline - Advice From Christopher S. Penn
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[display_podcast]Christopher S. Penn has been paving the way for companies in new media since he started the award winning Financial Aid Podcast for the Student Loan Network and co-founded Podcamp, the new media community unconference, with Chris Brogan. He blogs at christopherspenn.com, twitters regularly (great stuff, I might add – a good follow) and co-hosts a fantastic weekly podcast with John Wall called Marketing Over Coffee (which I have recommended in the past).Show Notes Chris Anderson, author of The Long Tail, summed it up when he said, "Your brand isn't what you say it is, it's what Google says it ...