- Chris Anderson, author of The Long Tail, summed it up when he said, "Your brand isn't what you say it is, it's what Google says it is." This can be applied to your personal brand as well, so it's time to start thinking about protecting your online reputation .
- When it comes to new media, there is no substitute for getting out there and playing with new tools. Do it yourself if you truly want to understand it.
- Go to conferences like PodCamp and BarCamp (unconference are free, which makes them ideal for students who have time but no budget).
- Create an account on LinkedIn (or your â€œresume on steroids,â€ as Chris puts it). This will allow you to provide more details about yourself than a typical resume. Go out and ask relevant people to add recommendations/testimonials to your LinkedIn profile to build your personal brand.
- Read Chris' comments about commitment, motivation and consistency over at Mitch Joel's blog, Six Pixels of Separation.
- Keep a calendar and update it regularly â€“ ask yourself, "What do I need to accomplish today?"
- Books and ideas Chris recommends â€“ depending on personal weaknesses you want to improve on:
- What Sticks, by Rex Briggs and Greg Stuart â€“ For those looking for advice on how to distill ideas down into something that is usable and memorable.
- Seth Godin's Books â€“ For those looking for ideas and inspiration on how to become a better marketer.
- Study Art, particularly paintings and photography. The principles that are important to marketing (capturing attention, for example) have been studied for years in art.
Tags: BarCamp, career, career advice, Chris Anderson, Chris Brogan, Financial Aid Podcast, John Wall, LinkedIn, Marketing Over Coffee, Mitch Joel, New Media, personal brand, Podcamp, Seth Godin, Six Pixels of Separation, Student Loan Network, twitter, What Sticks