- meeting new people
- sense of accomplishment
- seeing my work make a difference
- actually putting my education into practice
- having supportive friends in the same life stage that I'm in
- finding an apartment in a new city
- choosing health insurance
- learning about 401(k)s
- learning corporate culture
- balancing vacation days in a year
- work/life balance
- proving myself
- looking for stability
- stressful days at work
- having friends who are still in college and just don't understand
- keeping track of how I spend every minute of my time at work for my timesheet
- not having all the answers
- long-distance relationship
- losing touch with friends because we're all so busy tranistioning
Archive for April, 2008
I just got my annual letter of renewal from the MSU Alumni Association. Has it really been a year already? If you're nearing graduation, as I was one year ago, you're probably both excited and a bit freaked out about leaving college and transitioning into the corporate world. There are certainly a number of challenges and rewards during this period (I have often referred to myself as a "transitional adult"). I thought I'd have a little fun by borrowing a "pain assessment chart" from the health care profession to illustrate the rewards and challenges from my own experiences in my first year out of school. So here you have it, my year in review—from the most rewarding to the most challenging experiences. You may not see all of these factors in your own transition, but from conversations I've had throughout the year with friends in the same life-stage as myself, it sounds like a number of these factors and feelings are fairly common in the first "transitional" year.
After becoming inspired by a few of the books recommended by Tara Hunt on her blog HorsePigCow.com, I've decided it's finally time for me to offer up a few of my own. So whether you're just getting started in the marketing and "new media" space or already familiar with the likes of Seth Godin , Chris Anderson and Malcolm Gladwell , take a minute to browse through my suggested books. I'll be adjusting this list over time as I discover new books worth talking about.
I'm always a sucker for trend graphs, and here is one trend that is increasingly hard to ignore. Many of you have heard by now that GM is planning to shift 50% of its ad budget (that's 1.5 billion dollars) online over the next three years. And today, Advertising Age announced the resulting layoffs at Campbell-Ewald:
Faced with cutbacks from its biggest client, Chevrolet, and plans by the automaker's parent to shift a substantial chunk of its massive budget to digital and one-on-one plays, Campbell-Ewald has let 50 staffers go.I experimented with my own job trend search on indeed.com to graph out the relative job growth in "advertising" vs. "interactive advertising." indeed.com/jobtrends .
If you're a public relations student looking for an awesome resource to connect with other students, professors and practitioners in the public relations industry, check out PROpenMic, created via Ning. Here's your opportunity to get out there and connect, ask questions and take the conversation beyond your own university. (As for you professor/professional types, here's your chance to share your hard-earned knowledge with up and coming communicators). And why not take it a step further—remember when I was talking about setting up informational interviews? Well, here's your chance to find a professional near you and set up a time to get together to ask some of those questions in person.
[display_podcast] Entrepreneur Mitch Joel has been hailed the "Rock Star of Digital Marketing" by Canada's Marketing Magazine and was named one of the most influential authorities on Blog Marketing in the world. He is currently President of the award-winning digital marketing agency Twist Image. He regularly captivates audiences as a speaker on the digital landscape, as well as a blogger/podcaster at Six Pixels of Separation.
Show NotesMitch started his career in the magazine industry, where he became one of—if not the first—to publish magazine content online. He later went on to join search engine mamma.com, and then on to Airborne Entertainment, a company at the forefront of mobile content which later sold for over $150 million. After a short stint at a PR agency, Mitch co-launched Distort Entertainment, a record label which signed the award winning Alexisonfire and City And Colour. During this time, Mitch met his future business partners and went on to found the marketing agency Twist Image , which has come to be known as a the marketing agency that understands the interactive space and digital landscape. The 60-person agency in Montreal will soon be expanding to Toronto. Mitch and I also discussed the idea of your "personal brand" in the digital space. You are being Googled. Do you know whats coming up? Go to Google and search your name, or set up Google Alerts to keep track. Recommended Reading:
[display_podcast] I had the opportunity to chat with Alexandra Levit , a twenty-something career expert and author. She has written multiple books on young people in careers, including They Don't Teach Corporate in College: a Twenty-Something's Guide to the Business World, Success for Hire and now her latest book How'd You Score That Gig? - a guide to the coolest careers and how to get them. Show Notes Strauss and Howe have written many books about generations and how they evolve over time, including:
- - Generations: The History of America's Future, 1584 to 2069
- - The Fourth Turning
- - Millenials Rising, The Next Great Generation