Show Notes
Mitch started his career in the magazine industry, where he became one of—if not the first to publish magazine content online. He later went on to join search engine mamma.com, and then on to Airborne Entertainment , a company at the forefront of mobile content which later sold for over $150 million. After a short stint at a PR agency, Mitch co-launched Distort Entertainment, a record label which signed the award winning Alexisonfire and City And Colour . During this time, Mitch met his future business partners and went on to found the marketing agency Twist Image , which has come to be known as a the marketing agency that understands the interactive space and digital landscape. The 60-person agency in Montréal will soon be expanding to Toronto. Mitch and I also discussed the idea of your "personal brand" in the digital space. You are being Googled. Do you know whats coming up? Go to Google and search your name, or set up Google Alerts to keep track. Recommended Reading:- Life After the 30-Second Spot by Joseph Jaffe
- Cluetrain manifesto by Christopher Locke, Rick Levine, Doc Searls and David Weinberger
- Anything by Seth Godin
Tags: Airborne Entertainment, Alexisonfire, Christopher Locke, City and Colour, Cluetrain Manifesto, David Weinberger, Doc Searls, Google Alerts, Joseph Jaffe, Life After the 30-second spot, Mitch Joel, momma.com, Rick Levine, Seth Godin, Six Pixels of Separation, Twist Image

Mitch Joel - Twist Image
Thanks for the great conversation Allie.
One, small correction – I worked at Mamma.com – The Mother of All Search Engines – http://www.mamma.com.
Thanks!
Allie Osmar
Sorry Mitch! Thanks for catching my mistake.
Allie Osmar
I’ve corrected the link from momma.com to mamma.com (thanks again)