Faced with cutbacks from its biggest client, Chevrolet, and plans by the automaker's parent to shift a substantial chunk of its massive budget to digital and one-on-one plays, Campbell-Ewald has let 50 staffers go.I experimented with my own job trend search on indeed.com to graph out the relative job growth in "advertising" vs. "interactive advertising." indeed.com/jobtrends .
The Digital Spending Shift Continues, Leading to More “Traditional” Advertising Job Losses
I'm always a sucker for trend graphsâ€”and here is one trend that is increasingly hard to ignore. Many of you have heard by now that GM is planning to shift 50% of its ad budget (that's 1.5 billion dollars) online over the next three years. And today, Advertising Age announced the resulting layoffs at Campbell-Ewald: