Insights for Aspiring Young Marketers and Communicators 
The Creative Career
July 2008
The Archives
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07.30.085 Ways to Evaluate Whether Your Job is a Good Fit
blog (0)Contributed by Kevin Saghy My boss recently responded to a reporter’s request for “signs that young professionals are or aren’t fitting into their organization.” He asked for my quick opinions (which I took to be a positive sign, phew) and I figured it’d make a good first post on The Creative Career. Without further ado – 1. Are colleagues granting you more autonomy? As a new professional, colleagues will request frequent updates until they can trust that a young staffer is able to meet deadlines with quality work. Over time, coworkers will trust more and hover less. If you have been in ...
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07.27.08Use Podcasts to Build Your Personal Network
blog (1)Since podcasting started to catch on in 2004, more than a few people have concluded that the technology's failure to gain mass appeal by now shows that it is failing. This view undervalues the influence podcasting has had on communities and personal networking. Podcasts are not meant to compete with radio—in fact, by maintaining smaller audiences, they are able to add more value to individual listeners. Podcasts Draw Listeners With Niche Interests While radio producers aim to create content that will appeal to the largest audience possible, podcasts are created for communities with niche interests. Shows may not appeal to mass audiences, ...
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07.22.08Turning a Negative Experience into a Positive One
blog (0)Let me tell you a story about how, with a change in attitude and a bit of luck, I managed to turn a negative situation into a positive one. When I was a freshman at Michigan State University, I earned a spot on the MSU co-ed cheerleading team. It was an incredible experience. As a part of the team, I became an instant "local celebrity"—signing autographs and taking photos with fans, filming television commercials, traveling the country and meeting all sorts of incredible people. I couldn't imagine a better way to experience college. At the end of the year, we were ...
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07.21.08Five Gadgets For the New Communications Professional
blog (3)I've always been a gadget person—I think a person should be prepared to easily capture any event or happening worth sharing. Today, this crosses over to professional communicators, as gadgets for capturing and sharing are starting to become more common, or even standard-issue, for the evolving communications professional. 1. Flip Video Camera Many of us at Edelman keep a Flip Video Camera on hand. You never know when you may want to capture a moment or record thoughts from others around the office or on the street to create a simple video for a presentation or to share with ...
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07.19.08Two Free Tools to Manage Your Money Online
blog (0)Budgets and bills are a necessary evil as we go out into the world to start our careers and start fending for ourselves. Two tools have made my life easier—one is a free tool for budgeting and keeping track of where all of my money goes, and the other is an online bank that allows users to easily send paper checks and pay bills without ever touching a real checkbook. Expensr (You can tell by looking at this graph that living in the city shifts my expenses from transportation to rent). Expensr puts your spending in perspective. It's not tied directly ...
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07.13.08An Interview With Auburn University’s Robert French, Creator of PROpenMic
podcast (1)note: Robert pointed out that I had a little typo in my title. "Univesity" has been changed to "University" in the title, but remains"Univesity" in the URL. [display_podcast] Robert French teaches at Auburn University in Alabama—most of his courses involve some form of emerging digital and social media. His goal is to get students involved in experiences beyond reading, to get them engaging in the real world. Robert originally became interested in digital media for education back in 2000 when he started using a content management system in the classroom. He later adopted blogs in the classroom, and saw an opportunity for his ...
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07.12.08Three Core Transferable Skills
blog (1)Selecting a major often leaves students with a limited view of career opportunities, which can lead to discouragement and regret when the job hunt rolls around. Graduating students need to look beyond the confinements of their majors and realize that some universities are slightly behind when it comes to adapting and keeping up with rapidly changing business needs and opportunities. Generally, if you can gain three core transferable skills over the course of your college experience, these can be applied across a number of careers: Organization Strategic Thinking Communication No matter the label on your diploma, if you can prove mastery of these three core ...
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07.07.08Summer Reading (and Beyond)
blog (1)Searchme Maximize stack view I've been collecting a list of nonfiction/marketing books I want to read. I may not get to all of these this summer, and I'm sure at least a dozen other books that interest me will come out in the meantime, but these are the books on my list for now. Just in case you can't read the Searchme stack, here's the list again: Convergence Culture: Where Old and New Media Collide Groundswell Super Crunchers The Pirate's Dilemma An Army of Davids The Uses of Argument Being Digital Any other thought-provoking books that I'm forgetting? Feel free to add them to the comments.SHARETHIS.addEntry({ title: "Summer Reading (and Beyond)", ...
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