September 2008

The Archives

09.30.08

Print on Demand—and Eco-Friendly—Newspapers of the Future
blog (0)
Young people have been turning to the Internet as a main news source for years now, despite the fact that reading a printed page actually allows for a deeper understanding of content. But what if your "newspaper" offered the best of both worlds? What if it allowed you to self-select content from both mainstream media and blogs, then print it on demand to eco-friendly, reusable paper? Xerox recently unveiled a technology that may someday allow us to do just that. Xerox's erasable paper, revealed during Chicago's WIRED NextFest, "prints" through a reaction to light of a specific wavelength and then erases ...
09.22.08

Why Search Needs More Than Google
blog (3)
It's natural to make Google a first stop for research, but using a specialized search engine for the right the right job will save you time. Think of it like a series of straws—Google goes to the bottom where it catches just about everything, but this also means it takes longer to get through it all. By using a more "limited straw"—such as a search engine that only returns results from blogs or message boards, you will jump directly to this content without wasting time with the rest of it. For example, if you are looking for a mix of timely, ...
09.20.08

Not Ready For a Pet of Your Own Yet? Try Fostering
blog (5)
I'm sure many of you can relate to this situation—my family had a few cats growing up, and I've been considering getting one of my own for a long time (a little orange one), but always joked that I needed to learn how to take care of myself first. So last week, I decided to start volunteering at PAWS Chicago, a no-kill humane organization. I figured this was a nice way to work for a cause and hang out with some animals without the responsibility of ownership. I actually wish I would have found this organization last year when ...
09.17.08

eMarketer Confirms What College Students Already Know - Students Are Digital
blog (2)
An eMarketer article published today states that College Students Lead the Way Online. While this won't come as a surprise to anyone who is actually in college, it does raise an interesting point. "Marketers looking for the next big trend online can learn a lot from college students." This is a good time to be a student, especially a student looking to go into marketing.SHARETHIS.addEntry({ title: "eMarketer Confirms What College Students Already Know - Students Are Digital", url: "http://TheCreativeCareer.com/2008/09/17/emarketer-confirms-what-college-student-already-know-students-are-digital/" });
09.16.08

Finding Opportunities to Work Abroad
podcast (0)
[display_podcast] I was inspired by this story from Justin Sikora, my colleague here at Edelman Chicago. Justin began working for Edelman two years ago knowing that he eventually wanted to gain international experience, and just one year later he was able to transfer to Hamburg, Germany for a year. Book Recommendations The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Mark Twain: A Life by Ron Powers Image Source: Zoagli SHARETHIS.addEntry({ title: "Finding Opportunities to Work Abroad", url: "http://TheCreativeCareer.com/2008/09/16/finding-opportunities-to-work-abroad/" });
09.14.08

Company Names of the Future: Yotogee is the New Apple
blog (0)
Nonsensical company names are popping up left and right on the web—Yammer, Fotonauts and Tweegee, all recently featured as a part of the TechCrunch50, are just a few of the latest. With the scarcity of available domain names, along with the competition to show up first on Google, this trend may well become the new wave in company naming across the board—from software companies to burger joints. Hey, want to go grab a burger at Loafongy? But the benefits go beyond saving thousands on a unique URL—think about the time savings and accuracy these companies will enjoy when it comes to online monitoring. ...
09.10.08

Five Must Listen Podcast Episodes on Public Relations
blog (0)
If you've been reading my blog, you probably know that I'm a huge fan of using podcasts to keep up on what's new in technology and PR during my unusable time—while walking to work, traveling or working out. I've been keeping track of some of my favorite shows over time, so if you're in PR or hope to enter the field in the future and you haven't gotten into listening to podcasts, these are sure to get you hooked. Five Podcast Episodes to Get You Started 1. For Immediate Release Episode #350 FIR has been a favorite of mine for a long time. I ...
09.09.08

An Interview with Richard Edelman, President and CEO of Edelman PR
Uncategorized (0)
[display_podcast] This interview was originally posted to the Edelman Digital blog, but I wanted to make it accessible for download as well. Amanda Mooney, Libby Pigg and I were able to catch Richard Edelman for an interview about the evolution of public relations since he started with Edelman PR as an account executive. Thanks to Mary Metcalf for providing the introduction.SHARETHIS.addEntry({ title: "An Interview with Richard Edelman, President and CEO of Edelman PR", url: "http://TheCreativeCareer.com/2008/09/09/an-interview-with-richard-edelman-president-and-ceo-of-edelman-pr/" });
09.06.08

Sunday Night Gut Check - Know When to Quit Poor Leadership
blog (2)
During the first year of my career, Sunday evening often left me with a feeling of dread, knowing that Monday was just around the corner. In theory, I liked my job—I was working for the digital department of a global PR agency, gaining valuable experience, working for a respected company and I had plenty of opportunities for advancement—but in reality, I was miserable, largely because I didn't have the leadership I needed from my boss. One week into my new job, he stopped by my desk in the middle of the afternoon to let me know that he was heading home, ...
09.03.08

UConn Journalism Blog - Lessons From Blogging in the Classroom
Uncategorized (0)
When I was a student at Michigan State University, I took an interactive design class that opened my eyes to the fact that once you post a message online, it has nowhere to hide. As a part of a class assignment, we were told to post a short critique to the class blog on one website design per week. One of the assigned sites was that of web designer Jason Santa Maria (who will, no doubt, have alerts in place to find this mention as well). Some students in the class proceeded to rip the site design apart—unaware that these comments ...

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