Five Must Listen Podcast Episodes on Public Relations

If you've been reading my blog, you probably know that I'm a huge fan of using podcasts to keep up on what's new in technology and PR during my unusable time—while walking to work, traveling or working out. I've been keeping track of some of my favorite shows over time, so if you're in PR or hope to enter the field in the future and you haven't gotten into listening to podcasts, these are sure to get you hooked. Five Podcast Episodes to Get You Started 1. For Immediate Release Episode #350 FIR has been a favorite of mine for a long time. I started listening in 2006 when I was still in college, and it has truly changed my career path. Because I love it so much, it gets two highlights on my list. Episode 350 is a little older, but if you jump to about 24 minutes in, there's a discussion about "PR Spammers" that is still very relevant today. 2. For Immediate Release Episode #378 There is a terrific conversation during the "news that fits" about twelve minutes in discussing Michael S. Hyatt's blog post, Defending Your Brand Online. 3. Inside PR Episode #127 This show is always both informative and entertaining. I particularly liked this episode on best practices for setting up a corporate blog. 4. On the Record Online—May 7, 2008 This episode with Josh Bernoff, co-author of Groundswell: Winning in a World Transformed by Social Technologies provides a thoughtful look into the impact social technologies have on public relations. 5. Market Voices—7/28 Forrester's Jeremiah Owyang discusses social media—what mistakes are brands making? Who is getting it right, and what are they doing? Although I'm not sure I like the tag line, "May all the voices you hear be marketing voices," this podcast is definitely chock-full of great interviews on technology and marketing. Has Potential, But No There Yet I see a lot of potential in the PR Week Podcast, but I couldn't get over the distractions of poor production and consistent lip smacking in these podcasts. I'm hoping that these little issues will be smoothed out over time. I'll definitely be checking back.

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