October 2008

The Archives

10.28.08

Amazon Kindle: The Oprah Effect in Action
blog (7)
I keep tabs on Google Hot Trends through a widget on my iGoogle homepage—it's a fascinating look at the most popular Google searches from the past few hours. Typically, the top searches are driven by breaking news—often related to celebrities. Every now and then, a phrase will pique my curiosity, and I'll take a closer look to see what has caused the sudden spike in interest. Not surprisingly, Oprah has been the driving force behind multiple hot trends over time. Well, the "Oprah Effect" struck again on October 24, 2008, when the show featured the Amazon Kindle as Oprah's favorite new gadget. ...
10.27.08

Demystifying the Job Application Process
podcast (3)
[display_podcast] After receiving a number of questions about the job application process, particularly within agencies, I finally decided to sit down with Heather Crowley, a recruitment specialist at my company, Edelman Public Relations, to shed some light on how it really works. I’ve included a short summary of our discussion below. What happens after I submit an application online? The application actually goes directly to the inbox of an HR recruiter, then kicks back an auto-responder to the applicant to confirm that it has gone through successfully. What if I don’t hear back right away? Don’t be afraid to find someone within the company to ...
10.24.08

Richard Riley: “The Top 10 in-demand jobs in 2010 may not have existed in 2004″
blog (0)
Many thanks to Jeremiah Owyang for pointing this one out on twitter. View the video: Did You Know? Although opinions waver over which jobs are the most in-demand today, Richard Riley's prediction that the top 10 in-demand jobs in 2010 may not have existed in 2004 is absolutely relevant to the marketing industry. When I started college in the fall of 2003, Facebook, YouTube, Flickr, Digg, Yelp and Twitter didn't exist yet. MySpace and Wordpress were brand new. Students entering college today may very well be studying for jobs that won't exist for a few years, and at the same time, agencies that fail ...
10.22.08

In Which I Proclaim my Geeky Love For Audio Books
blog (2)
I finally signed up for an Audible account through the TWIT promotion—in part because I've just started taking part in a book club and I'm opting to listen to the books rather than read the hard copies (Is that cheating?). It also didn't hurt that Seth Godin released a free version of his new book, Tribes, through Audible last week. It's nice to be able to combine "reading" with the some of the other things I'm doing anyway—working out, walking to the grocery store or walking to work. For students, there's an even cheaper option out there for audio books—the library. ...
10.20.08

Students, Take Responsibility For Your Own Education
blog (5)
Marc Hausman recently sparked a debate with his article Colleges Fail on Social Media, which was followed up by Auburn University Professor, Robert French, who stated Someone Claims: Colleges Fail on Social Media :: I Don't Agree. Both make valid points. There are, in fact, some communications students who remain uninformed about what social media is really all about, but this broad generalization against college education is unfair. There are also are a number of professors taking amazing leaps forward to educate their students, and even more students who are taking it upon themselves to participate and learn first-hand (which is, ...
10.20.08

An Unconventional Career Path
podcast (0)
Doh! It seems I had a typo in my title, which I have now fixed. [display_podcast] Theresa Carter, founder of The Local Tourist in Chicago took a less conventional career path. She graduated with a degree in journalism at the age of 30, knowing that she wanted to work for herself as a writer. After September 11, 2001, Theresa moved from Indianapolis to Chicago to be closer to her son. She immediately fell in love with the city, but soon found that she was having some trouble with the city guide sites, and so she decided to start her own ...
10.13.08

Digital Marketing Set to Grow as the Economy Shrinks Total Ad Spending
blog (2)
It looks like there may be some good news for those growing their digital chops. eMarketer recently published a study of 175 CMOs and marketing executives that says, in short, ad spending is poised to fall over the next year, but Internet marketing spending is predicted to have double-digit growth. The study does not specify where the digital spending will be allocated (online advertising, partnerships, social media, etc.), but this is yet another case for why you should expand your digital skills and learn to create fully integrated communications strategies to improve your chances of being employable in the future. ...
10.13.08

Finding a Communications Job in Today’s Economy
podcast (2)
[display_podcast] I've been talking with a few people over the course of the past week about finding a job in today's economy, which inspired me to share my own advice with you on what you can do if you're looking for a job or considering looking in the next few years. Now more than ever, it's time to step up and stand out. The sooner you start doing some of these things, the better. Don't Be Afraid to Reach Out to Professionals Here's the secret that a lot of first-time job seekers don't realize—it doesn't hurt to reach out and ask people to ...
10.05.08

Adjusting to Agency Life
podcast (1)
[display_podcast] In the beginning stages of agency life, it can difficult to make the adjustment from the flexibility of a college schedule to working a full time job—and then some. Let's talk about how we deal with work-life balance in agencies.SHARETHIS.addEntry({ title: "Adjusting to Agency Life", url: "http://TheCreativeCareer.com/2008/10/05/adjusting-to-agency-life/" });

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