Finding a Communications Job in Today’s Economy

[display_podcast] I've been talking with a few people over the course of the past week about finding a job in today's economy, which inspired me to share my own advice with you on what you can do if you're looking for a job or considering looking in the next few years. Now more than ever, it's time to step up and stand out. The sooner you start doing some of these things, the better. Don't Be Afraid to Reach Out to Professionals Here's the secret that a lot of first-time job seekers don't realize—it doesn't hurt to reach out and ask people to talk with you or set up an informational interview. Most people shy away from reaching out because they don't think anyone will take the time to talk with them, or they think most professionals are too important or busy to take any time out of their day. You would be amazed by the number of people who would love to talk with you and give you advice. Just be persistent—sometimes we all get a little caught up in what we're doing, so we may need a little reminder from you to set up some time to talk. Take Advantage of Professionals Who Are Blogging Most agencies have at least a few people who are blogging. Look on the company website or do a search on Google Blog Search, Technorati or BlogPulse to find these people and start talking. Try it now—go find three blogs over the course of the next day and leave a comment on something you find interesting. Do the same on PR Open Mic—go find a conversation in the forum section that interests you and chime in. If you don't see a conversation that interests you, start one. Don't know what to say? How about asking a question—there must be something you'd like to know more about from other students, professors and professionals. Network in Person Many don't have the luxury of living in a large city where there are opportunities to network with professionals in person. In this case, the first thing you should do is join a college club related to your major and take the time to talk with any speakers who come in. Next, don't be afraid to travel to events. Here's one you might find interesting: AWNY Career Conference November 14 and 15, New York City I went when I was in school, and I met some very smart and helpful people in advertising and PR. Career Fairs You may also have to travel to find a career fair that is more specific to what you're looking for, rather than hitting up the mass career fair at your own university. I went to the Mosaic Career Fair in Chicago back in 2007. The companies were exclusively advertising, PR and marketing, and this was where I made the connections that led to my first job. To reduce travel costs, organize a group of classmates to go together. Some events offer group discounts, and it always helps to have a few people to split hotel costs if you don't know anyone in the city. Ultimately, don't be afraid to put yourself out there, and don't be afraid to fail. Leave a comment by calling in to +1 206-202-3519. I'd love to hear any questions or comments you might have.


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