Marc Hausman recently sparked a debate with his article Colleges Fail on Social Media, which was followed up by Auburn University Professor, Robert French, who stated Someone Claims: Colleges Fail on Social Media :: I Don’t Agree.
Both make valid points. There are, in fact, some communications students who remain uninformed about what social media is really all about, but this broad generalization against college education is unfair. There are also are a number of professors taking amazing leaps forward to educate their students, and even more students who are taking it upon themselves to participate and learn first-hand (which is, by far, the best way to learn social media).
I started this blog to encourage students to take it upon themselves to learn through participation outside of the classroom. I’ve said it before, and I’ll say it againâ€”your college degree is not a free ticket to a valuable career. I didn’t get my job at Edelman Digital because of the classes I took at Michigan State. In fact, I never took a single PR class in college. I got there because I participated, read blogs, listened to podcasts , started my own podcast, talked to professionals and read a lot of books.
There are thousands of free resources out there to learn social media. Students who choose not to learn have no one to blame but themselves.