Comments on: Building a Personal Logo

By: Allie Osmar

Allie Osmar — Sun, 14 Dec 2008 19:21:58 +0000

Steph, you bring up another good point about logos. If you change your name when you get married, will the logo still work? Something to think about at least when you start the design process.

By: Nicole Crimaldi

Nicole Crimaldi — Fri, 12 Dec 2008 16:33:33 +0000

Thanks for the great resources Allie! Starting the logo/branding process for Career Girls is my project this weekend. Thanks for cutting my research in half.

By: Trace Cohen

Trace Cohen — Fri, 12 Dec 2008 05:08:06 +0000

Thanks for including one of our posts in your article, especially linked to the work “exploding,” which is a great way to describe what is happening to personal branding right now.

Now, the concept of having a personal logo seems very logical and practical. Every major company has one, and when you see it, you immediately associate certain values with it that the company over time has delivered on. As Tom Peters said, everyone is their own company, Me Inc., so I think it would be a worthwhile investment for anyone to create a personal logo for themselves.

By: Rachel Esterline .:. A Step Ahead

Rachel Esterline .:. A Step Ahead — Wed, 10 Dec 2008 16:38:32 +0000

Allie,

I really like your logo. I have an image I use on my Web site, business cards and other places and I tie that to my name.

I think the image/logo makes it easier for people to recognize my brand.

By: Stephanie Russell

Stephanie Russell — Wed, 10 Dec 2008 15:05:21 +0000

I used to have a personal logo. It came from a print I did in my printmaking class. It was the letter Z rotated a few times. It made a really pretty image…but for the life of me I couldn’t connect it to my work. It was pretty, and that’s all it was. It didn’t tell you my name or what I do or what I’m about.

So I dropped it. Now I just use logotype. On my current resume I use Helvetica Neue Thin. I’m on a kick of really thin typography. Using this method I’ve communicated several things:

A) My name. Most important. You really couldn’t even distinguished the Z in my previous logo.

B) My design philosophy: simplicity. No embellishes. No gimmicks. Simple, clean design.

Though I’ve also created a fun logo for a possible web portfolio entitled “Dino Pirate.” While it has nothing to do with design (my designs are extinct and I don’t steal them from others), it is pretty sweet.

That all being said, it is important to have some sort of brand for yourself–whether it is a certain typeface you always use or a mark that summarizes yourself and your work. You just need something that helps you stand out from all the other Times New Roman resumes and Arial websites out there.