Archive for January, 2009

What’s the Difference Between Advertising and PR?

Thursday, January 29th, 2009

 
icon for podpress  What's the Difference Between Advertising and PR? [28:41m]: Play Now | Play in Popup | Download (653)

Roger Weller got into advertising by building his copywriting portfolio through freelance writing at small design shops. He moved to Chicago from the west coast and got a job at an agency called Bozell. From there, he moved to Cramer Krasselt, where he became a creative director.

Listen to Roger Weller’s beliefs on branding, core marketing skills and the difference between advertising and public relations. The interview runs just under a half an hour, but I think it’s one of the most insightful interviews on the marketing and branding world that I’ve heard.

Recommended Book
The Deviant’s Advantage: How to Use Fringe Ideas to Create Mass Markets

Photo Source: Pink Ponk under Creative Commons

What I Learned From a 7th Grade Computer Class

Tuesday, January 27th, 2009

My mom works at a junior high and asked me to guest lecture a 7th grade computer class to teach them a bit more about technology beyond keyboarding, YouTube and Addicting Games. If these students are any representation of the rest of the 12-year-old world, I have just learned some interesting insights.

  • 100% of 7th graders are sure they know exactly what they want to be when they grow up (despite the fact that many of them will most likely end up in careers that don’t yet exist).
  • 7th graders own iPhones (ok, just one that I knew of—but seriously? I may have owned a giga pet when I was in 7th grade)
  • 7th graders are the centers of their own universes. I had them play around with trends in Google Insights for Search. The most popular searches? Their own names.
  • If you don’t know what Runescape is (pronounced “Rune-Scape”), you are behind the times.
  • Top news sources: 1. Parents 2. TV 3. Mainstream news sites
  • Pirates are definitely cooler than ninjas.
  • 24-year-olds are so old.

7 Things About Me

Wednesday, January 21st, 2009

I received an alert late Wednesday that I was tagged in a meme passed along by Amber of amber-rae.com . The task is to share seven things about myself. Easy enough. I know me pretty well. So here are seven things that made me who I am in today (in one way or another).

  1. In middle school, I learned to ride a unicycle. I rode it in local parades.
  2. I have always loved musicals. In high school I was in 7 musicals: Grease (chorus), Fame (dancer), Singin’ in the Rain (dancer), Pipin (lead dancer, and I somehow managed to ride my unicycle in the show), West Side Story (chorus), Les Miserables (Eponine understudy and lead whore, my proudest moment) and Footloose (Rusty).
  3. I was a summer camp counselor and outdoor education instructor, where I spent two summers living in the woods without a television or Internet. I became a certified archery instructor when I worked there.
  4. Summer Camp

  5. I cheered for Michigan State’s co-ed team for football and basketball. I competed in a national partner stunt competition in Vegas, as well as team nationals in Orlando.
  6. MSU Cheerleading Allie Osmar

  7. I gave the commencement speech when I graduated from the College of Communication Arts & Sciences from Michigan State.
  8. I was one of four U.S. students selected to attend the Roger Hatchuel Academy during the International Advertising Festival in Cannes, France in 2007. I took that opportunity to travel Europe by myself, which was incredibly scary, but also inspiring.
  9. Cannes Advertising Festival

  10. I started dating my boyfriend after we started working on a group project together in a class called "Scripting for Web 2.0." Very geek.

Hey, in my industry, it helps to have a diverse background.

Now it’s my turn to tag some folks.

As I understand, if you choose to participate, these are the "rules."

  1. Share seven facts about yourself in the post.
  2. Link to your original tagger(s) and list these rules in your post.
  3. Tag seven people at the end of your post by leaving their names and the links to their blogs.
  4. Let them know they’ve been tagged.

Creating a Stand Out Resume

Wednesday, January 21st, 2009

As I’ve started mentoring through my own match in Mentorship Connection, I’ve been helping my mentee prepare a stand out resume. One of the points we worked on was making the resume unique by showing personal accomplishments, rather than listing points that sound like a generic job description. This morning I came across this video from Fox Business that makes many of the same points.

If you’re preparing a resume to land an internship or job, take a minute to check this out. You can also subscribe to the Fast Track podcast in iTunes.

Day of Giving

Monday, January 19th, 2009

Given that Obama has set this day aside as a day of service, and given that today is my birthday, and given that I’m inspired by Paull Young, I’m going to tell you about a cause that incredibly personal to me.

Patrick If you took high school biology, you know that you have about a one in four chance of getting a recessive trait carried by both parents. These were the odds I had for getting Metachromatic Leukodystrophy. Lucky for me, I wasn’t effected, and I’ve been able to follow my dreams to Chicago. My little brother, Patrick, was not so lucky. In 1993, at age six, he was diagnosed with this rare, life-threatening disease. This was before Google, of course, so little information was easily available to my family.

The Disease

After three months in the hospital and a bone marrow transplant from my sister, Patrick came home (by the way, the bone marrow donor registry is fairly easy to join). The transplant saved his life, but over the following months, the disease slowly progressed, until he was unable to walk or feed himself, and his speech slowed dramatically. If you’re curious about the full impact of the disease, I recommend you watch the movie Lorenzo’s Oil or check out these before and after photos.

Nearly 16 years post-transplant, my brother is still alive and under the care of two of the most incredible people I know. While he’s been considered lucky, Metachromatic Leukodystrophy continues to effect roughly one in 40,000. This is, of course, a small number compared to many diseases, which leaves it up to the families closest to it to come together to raise money for research and support.

The Cause

Through the United Leukodystrophy Foundation, I came across iGive.com, which allows users to align with a cause of their choice and donate a percentage of sales from over 700 stores to that cause. Many of these are stores I shop anyway—why not kick a few dollars back to support the United Leukodystrophy Foundation?

The web has changed the game for charitable giving. Now we hardly have to lift a finger to give part of our everyday spending to charity. Why wouldn’t we? So I encourage you to go to iGive.com, search "United Leukodystrophy Foundation" and align yourself with the cause. Or maybe you have another cause you’re passionate about, that’s OK too.

I could go on and on about how selfless giving from others helped my family get through the trials of 1993, but I’ll leave that for another day and place. Just know that small givings add up, and they mean the world to the people receiving them.

Becoming a “Grown-up” While Your Friends Are Finishing College: How to Cope

Wednesday, January 14th, 2009

Mini Keg Stand

I moved to Chicago in July, 2007, shortly after graduating from college. Trouble was, while I was starting my life over and transitioning into full time work, most of my friends were still finishing college, or at least living the college lifestyle while they looked for jobs. I would get phone calls from friends on their way out to the bar late on weekdays, reminders that I was pretty much alone amongst my friends in my new career-oriented lifestyle. I imagine many winter grads feel the same as they begin their careers while their friends finish up back at school.

For those who go to college, the 21-24 age range can be especially tricky. It’s the first time that age really ceases to define your stage in life. After years of following a somewhat guided path through education, always having at least some idea or say in what comes next, everyone is scattered to the wind and left to figure out for themselves what comes next. Some move to new cities to start work (like I did), some move home, some start businesses, some travel, some get married and many take more time to finish school.

Coping With the Change

I’ve found two ways to cope with the life stage rift amongst my friends, and both take time.

  1. Get out there and meet people in the same life stage as you.
  2. Give your friends some time—many of them will get to the same stage you’re in sooner or later, and when they get there, you can be there to help them adjust to the changes.

I would have given anything to go back and join my friends in college during those first few months in Chicago—but now, a year and a half later, many of them have joined me here to start their own careers. Just give it time.

Photo Source: Hello Serjiy, Creative Commons

There’s Little Room for Error in Customer Service

Tuesday, January 13th, 2009

(Forgive me. I wrote this post directly after New Years and forgot to post it. I just found it in my drafts).

Waiter The importance of customer service in a world of instant online feedback is by no means a new concept, but my recent experiences on New Years Eve really showed this concept in action. We arrived at Wildfire for our 9:30 PM dinner reservation, only to find out that the restaurant was running over an hour late (and if you’ve ever spent New Years Eve in Chicago, you’ll know that it’s nearly impossible to make last minute changes to plans. Just about every restaurant and bar in the city is absolutely packed to capacity—so we were stuck).

Looking for an outlet for our frustration, we turned to Twitter for a little venting about the restaurant. There. Take that, Wildfire. Now everyone knows you screwed up.

But in the end, terrific customer service saved the day. The restaurant manager was at our table minutes after we sat down, offering a personal apology and a free appetizer—and when we were still finishing dinner as midnight rolled around, everyone in the restaurant was offered a free glass of champagne and party favors to ring in the new year. So even though our night didn’t work out exactly as planned, we had a great time celebrating midnight in the restaurant—and, of course, felt compelled to express our gratitude toward the restaurant to our Chicago buddies (and beyond), both on and offline.

There are plenty of opportunities to rant about bad experiences: Yelp, Get Satisfaction, Twitter, Metromix, Citysearch (etc. etc. etc.). These days, there’s little room for error.

Photo Source: MyTangerineDreams, Creative Commons

An Accessory Company with a Cause

Sunday, January 11th, 2009

 
icon for podpress  An Accessory Company with a Cause [6:55m]: Play Now | Play in Popup | Download (627)

handbag When Christine Hutchison was traveling in Bali on her honeymoon, she fell in love with the local individuals and their crafts. She was so inspired by the stories and products that she went on to start an accessory company that would give back to those communities. The company, Five Accessories, now gives five dollars of each handbag sale and 15 percent of all other sales to support causes within the communities where the accessories were created.

Read more about the company at fiveaccessories.com.

Recommended Book
Launch It!: How to Turn Good Ideas Into Great Products That Sell

Create a Professional Web Presence on a Budget

Sunday, January 4th, 2009

 
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Jeff Siarto, the new co-author of Head First Web Design (and my boyfriend), shares the best resources for creating or improving your blog, online portfolio or personal website. Listen to the podcast and check out the links below.

Start a Basic Blog
Wordpress
Although there are many blogging options, we recommend Wordpress.com. It’s free to start a blog using yourblogname.wordpress.com.

Create a Custom URL
Namecheap
To create a custom URL, such as yourblogname.com, you must buy a domain name. These typically run from $10 to $40 per year, although you should generally pay no more than $15 per year for a .com, .net or .org domain. Check out Namecheap or GoDaddy to get started, or look at ICANN’s complete list of accredited registrars.

You can map the domain name to your Wordpress blog for $10 per year. For more on this, read Domain Registration and Mapping on Wordpress.com

We also recommend using a WHOIS Guard-type service to protect your privacy. Namecheap offers a free year with new domain name registrations.

Host Your Own Site
Dreamhost
Although free hosting may be a good place to start for those on a budget, there are some limitations. For more control and features, higher bandwidth, no ads and more storage space, you might opt to host your own site for. Expect to pay around $100-$200 per year for good hosting (we recommend Dreamhost).

Create an Online Portfolio
Squarespace
If you’re looking to go into a creative field, an online portfolio is a must. If you don’t have any experience with web design and don’t have the budget to hire someone to do it for you, check out Squarespace. This service lets users create custom websites without any programming knowledge.

Consider your blog or online portfolio an investment in yourself. Ultimately, the more professional your web presence, the more impressed your potential employer will be. This could make all the difference when it comes time to look for a job.

10 Lessons Learned From Working in Public Relations

Thursday, January 1st, 2009
My friend Erin Spurgeon sent me her list of ten lessons learned from working in PR, and it’s absolutely worth passing on to you. I met Erin when we were both starting our careers in public relations here in Chicago (she has since moved to work for Utah Valley University—we miss you, Erin!).
10 Lessons Learned From Working in Public Relations
  1. The glamor of media relations fades quickly if you’re forced to advocate things you don’t support or care about.

  2. Being kind goes a long way. (This is more for when you’re a supervisor. I had two vice presidents who were wonderful to me and I would have done *anything* for them, even if it meant working all night.)

  3. Being reliable and punctual goes a long way. (This is for before and after being a supervisor.)

  4. Media want to use you as a resource; the only thing stopping them is how well you serve the role! Treat them with respect and really learn what they need and how they need it, what they like and dislike, how their daily routines work, etc. and it will be more fulfilling for both of you.

  5. If you’re a creative person outside of the job, recognize that you’ll need a job that allows you to be creative. (Same goes with other skills or personality traits. If you’re "type A" you would do well to surround yourself with similar people that won’t hinder your progress. If you’re socially conscious or politically-minded, plan accordingly.)

  6. Embrace differences. Learn from all the strengths your team provides.

  7. Be open-minded.

  8. Take risks.

  9. Trust your gut.

  10. Don’t ever let work become your life. It is your life that makes you good at your work, and you need both. (Don’t let anyone tell you otherwise.) A happy, balanced employee is of significantly higher value to an organization or company and smart employers know this.

Thanks Erin!