10 Lessons Learned From Working in Public Relations

My friend Erin Spurgeon sent me her list of ten lessons learned from working in PR, and it’s absolutely worth passing on to you. I met Erin when we were both starting our careers in public relations here in Chicago (she has since moved to work for Utah Valley University—we miss you, Erin!).
10 Lessons Learned From Working in Public Relations
  1. The glamor of media relations fades quickly if you’re forced to advocate things you don’t support or care about.

  2. Being kind goes a long way. (This is more for when you’re a supervisor. I had two vice presidents who were wonderful to me and I would have done *anything* for them, even if it meant working all night.)

  3. Being reliable and punctual goes a long way. (This is for before and after being a supervisor.)

  4. Media want to use you as a resource; the only thing stopping them is how well you serve the role! Treat them with respect and really learn what they need and how they need it, what they like and dislike, how their daily routines work, etc. and it will be more fulfilling for both of you.

  5. If you’re a creative person outside of the job, recognize that you’ll need a job that allows you to be creative. (Same goes with other skills or personality traits. If you’re "type A" you would do well to surround yourself with similar people that won’t hinder your progress. If you’re socially conscious or politically-minded, plan accordingly.)

  6. Embrace differences. Learn from all the strengths your team provides.

  7. Be open-minded.

  8. Take risks.

  9. Trust your gut.

  10. Don’t ever let work become your life. It is your life that makes you good at your work, and you need both. (Don’t let anyone tell you otherwise.) A happy, balanced employee is of significantly higher value to an organization or company and smart employers know this.

Thanks Erin!

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