Where Does Creativity Come From?

Walk around the offices (ok, cubicles) of a creative agency, and you’ll likely find that most of the people working there have extremely diverse personal backgrounds. I love it when we get new employees and everyone goes around to tell one thing about him or herself that we may not yet know (last time we discovered that we could practically start a circus with the various talents we had in one room—I have the unicycling and gymnastics covered).

My point is, dedicating time to activities outside of work (or school) is extremely important. I’ve often drawn creative ideas from my “outside” hobbies and experiences, and meeting new people with different perspectives helps to remind me that we all think differently.

So what are you doing outside of work or school? Where do you draw your creativity from?

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