Archive for March, 2009

The U.S. Healthcare System Undermines Entrepreneurship and Innovation

Monday, March 30th, 2009

This post comes from Jeff Siarto, author of Head First Web Design and co-founder of Loudpixel Media.

I don’t receive health insurance through my employer—in fact, I don’t receive any benefits at all. I make good money and pay taxes, but because I chose to start my own small company, I’ve placed myself at the mercy of the US healthcare system.

The United States is the only industrialized nation in the World that doesn’t offer universal healthcare to its citizens. Instead, we rely on an arcane collection of state-regulated insurance companies to provide coverage for the vast majority of Americans. Most get coverage through their employers; low income individuals and the elderly receive benefits through Medicaid and Medicare, and the rest of us are left to “shop around” for individual coverage. Unlike group plans offered by employers, individual health insurance can be denied for almost any reason. It is considerably more expensive, does not cover pre-existing conditions and does not fall under HIPPA laws put into place to make sure people between jobs don’t lose benefits.

Entrepreneurs and Innovators Are Left Behind

This means that many entrepreneurs and innovators—those of us paving the way on our own—are left with costly insurance or no insurance at all. Because of the limited choices for affordable healthcare, the decision to become an entrepreneur looks increasingly less attractive. Even if an individual is to secure an individual policy, the rates will be higher, and the coverage will be less than policies available through an employer.

My Personal Struggles With Entrepreneurship and Health Insurance

About three years ago I had a cyst removed from my jaw. It was a fairly standard procedure, much like having wisdom teeth pulled, until my doctor received the pathology report. I had an Odontogenic Keratocyst (OKC), an aggressive, benign tumor in the jaw that has a high propensity to return (about 30 – 50%). Since then, I’ve had similar procedures to remove the reoccurring cyst two other times with the most recent (in January of 2009) finally producing a clear pathology report. Of the three surgeries, one was covered by my graduate assistant insurance, and the other two were paid for out-of-pocket, totaling about $3000—expensive, but less than many deductibles.

When my graduate health insurance ran out in November 2008, I purchased a short term policy to get me through a few months while I decided whether to build my small company or go look for a full-time job. I decided to become my own boss, and I started looking for health insurance while I began to build clients. I knew that most plans probably wouldn’t cover any problems that arose from the jaw cyst, but I never thought it would be cause for denial.

The first company I looked at was Blue Cross Blue Shield of Illinois. They are well established and their plans are accepted all over the Chicago area. I completed a rather lengthy application, fully disclosing the cyst, paid two months worth of premiums ($350) and waited for a response. About two weeks later I was notified that they needed more information and scheduled a phone interview to discuss the OKC. I gave them all the information requested over the phone and assumed I was that much closer to having health insurance.

I was wrong.

After another ten days or so, I received an email saying that BCBS could not offer me coverage due to information provided during my phone interview. I had been denied. A letter that came a few days later confirmed the fact that they were not going to issue me insurance because of my cyst that was now gone. Even worse was the fact that I now had to answer “yes” to the ubiquitous application question: “Have you ever been denied coverage in the past?”

Black-Listed

This question essentially black-lists me, making it next to impossible to find affordable individual coverage. My last option is the Illinois high-risk pool, or ICHIP, that offers coverage to individuals who are willing to pay, but who are not insurable through individual plans. If that doesn’t work I may be forced to put my company on the back burner and look for a full time position with health benefits (or convince my current girlfriend to make a trip to Vegas).

I have to wonder how many potential entrepreneurs have forgone their plans to forge their own paths for the benefit of health insurance.

Inspiration: Creative Math

Sunday, March 29th, 2009

While creative types are not always known for their math skills, I was recently introduced to two inspiring sites that take a new view on how everyday situations can be applied to “mathematical equations.” If you’re looking for a little creative inspiration, check these out.

New Math
by Craig Damrauer (introduced via Stephanie Russell)

Indexed
by Jessica Hagy (introduced via Meg Howard)

Midsize Agency – A Day in the Life

Tuesday, March 17th, 2009

Today’s day in the life comes from Joseph Tateoka, who works for Ruder Finn in Chicago.

  • 5:45 AM Wake up and get ready for the day
  • 6:30 AM Head out the door with my wife to work
  • 6:55 AM Board the Red Line at the Belmont stop to head downtown
  • 7:15 AM Arrive at the office, boot up my computer, eat oatmeal for breakfast
  • 7:30 AM Sending coverage to Client A and sending speaking submission information to conference
  • 8:15 AM Press release phone outreach for Client B and reviewing edits to a byline with Client B
  • 9:30 AM Moderating media call for Client C between a reporter and end user
  • 10:00 AM Moderating a call with Client D’s end user for an upcoming press release
  • 11:00 AM Call with Client C to review a customer reference program
  • 11:30 AM Summer internship candidate phone interview
  • 12:00 PM Sending call notes from media interview to Client C and ESS outreach
  • 12:30 PM Byline edits and revisions for Client B
  • 1:00 PM Lunch with media tracking vendor
  • 2:30 PM Finalizing byline for Client B and sending to author for final approval
  • 3:30 PM Drafting weekly office New Media newsletter/Dropped by office party for 5 minutes to get a cup cake
  • 4:00 PM Moderating a call with another of Client D’s end users for an upcoming press release
  • 4:30 PM Finalizing weekly New Media newsletter and sending out to office
  • 5:00 PM Reviewing byline and pulling pitch ideas for Client B
  • 5:15 PM Entering time for the week
  • 6:00 P M Heading home
  • 6:45 PM Arrive at home

Career Quiz – Are You Ready for PR or Marketing?

Sunday, March 15th, 2009

I recently partnered up with the folks over at TestQ, a new site based around career quizzes, to create a quiz for students interested in PR and marketing. I remember taking the "What Should You Be When You Grow Up" quizzes in high school (I was supposed to be an industrial designer), so it was fun to share and help out on this one.

Check out the quiz: Are You Ready for PR or Marketing?

Update: Before you begin, note that you have to sign up for the site to get results.

The Differences Between College Group Projects and Real Work

Wednesday, March 11th, 2009

Last week, a group of PRSSA students from Ohio University came to Chicago to tour various large agencies, including Edelman. This came on the heels of the announcement that Edelman had been named agency of the year, and one student asked what we thought it was that made Edelman stand out.

My favorite answer (and forgive me for not remembering who said it) was simple: we check our egos at the door. The successful professional is the person who is not afraid to ask for help where help is needed—the person who can run with ideas from colleague rather than getting hung up on his or her own ideas—the person who can work across age groups and levels to find the best possible solution to any problem (for example, we have a reverse mentorship program called “ROTNEM” that pairs young techie/digital types with those who want to learn more about digital).

So how does this compare to group projects in college?

Unlike group projects, which tend to have one stand-out leader and at least one slacker, work in an agency (in my experience at Edelman, anyway) is much more balanced across team members—if you don’t pull your weight, or if you can’t work collaboratively with the rest of the group, you’re not likely to last long in an agency setting.

Finally, many college students tend to be a bit selfish about their time. Where I’ve found my colleagues to be very collaborative and open to sharing new learnings, news or trends, college students are often more focused on their own grades—and why shouldn’t they be? The grading system is typically set up on an individual basis.

Is there any way to make the college group project experience more similar to the real working world? I think it’s difficult to duplicate in an educational setting where the stakes are lower—which is why internship experience is so important.

Photo Source: jisc_infonet under Creative Commons

Large Agency – A Day in the Life

Tuesday, March 10th, 2009

This week’s day in the life comes from my friend Kevin Saghy of Ketchum here in Chicago.

  • 8:30-9:30 Arrive at work, sort through e-mails, monitor for client placements and relevant media.
  • 9:30-11:00 Pitching! Calls or e-mails to journalists to convince them your clients should be a part of their next story.
  • 11:00-12:00 Catch up on e-mails, send updates on pitching, team call with client.
  • 12:00-12:30 Lunch
  • 12:30-1:30 Brainstorm for next big client idea. Lunch is served. You already paid for yours a half hour ago. Shoot.
  • 1:30-4:00 Write press release, build media lists for next client pitch.
  • 4:00-5:00 Research project from your account leader.
  • 5:00-6:00 E-mails, enter time, go home!

Landing a Creative Job in Today’s Economy

Thursday, March 5th, 2009

Last week, I received an email from my high school friend, Steph. She had recently been laid off from her job as a graphic designer for a small company (I actually interviewed her last year about the pros and cons of working for a small company—I suppose greater risk of layoffs in a down market could go down as a potential con.)

So after being laid off, as many have been lately, Steph was able to find another job in just three weeks. This is the email she sent me after she got the job. I love the story so much that I asked if I could post it.

I want to thank you for inspiring me to blog. This is why: it landed me a job. After losing my job three weeks ago I struggled with finding another one. I sent out resumes and cover letters to all sorts of places and never heard anything back. I thought it was hopeless. But I was wrong. When I got an email from a company in Arkansas I was just a bit baffled. I vaguely remember applying for a position there but had quickly forgotten about it because I didn’t think anything would come of it. But here they were. I had a phone interview with them and this is what they said: They loved my work and my experience, but the thing they loved most was reading my blog and discovering my personality.

They said the blog was the reason they called, the reason they brought me in to their office, and the reason they knew they were going to offer me the job even before I made the 11 hour trip to meet them face-to-face.

How amazing is that? I know my blogging style is different and I still have a lot of things to work out, but this company saw my personality in it and they loved it. So indeed, I have you to thank for that. You really inspired me to get my own webspace and communicate my ideas to the world. At first I was discouraged because I didn’t receive any comments. But it didn’t matter in the end. People out there were still reading.

You can read Steph’s blog at stephanierussell.net.

Association PR – A Day in the Life

Tuesday, March 3rd, 2009

This post comes from Heather Huhman, media relations manager at the American Occupational Therapy Association (AOTA).

After reading Allie’s post about a day in the life at her Edelman job, I contacted her offering my story. Every PR pro will tell you there really isn’t a typical day, and it’s true. What I’ve outlined below is very different than what today will bring.

As a brief introduction, I’m the media relations manager at the American Occupational Therapy Association (AOTA), a national, nonprofit health care professional association. I’m a one-woman show, although I’m trying to get an intern. (My boss tells me if I didn’t come up with so many wonderful ideas I wouldn’t need an intern!)

I absolutely love my job, but it was a long road getting to this point. I put in my time at the agencies—both big and small—like everyone else. But, I ultimately knew I’d end up at a nonprofit. Most of my clients over the years have been nonprofits. I find the work truly rewarding, especially working for a health care nonprofit. Every day I’m helping people live longer, healthier lives. What’s better than that? Plus, my co-workers and boss are all fantastic people.

Other than AOTA, I’m also the entry-level careers columnist for Examiner.com—another job I truly enjoy.

While I don’t have a video like Allie, picture in your mind what I’ve written below. I’m sure I’ve left out many details, such as checking e-mail and keeping up with Twitter. But, you get the picture—my days are crazy!

  • 4:30 AM Wake up; get ready for the gym
  • 5:30 AM Arrive at the gym and begin workout
  • 6:30 AM Head home to shower and get ready for work
  • 7:10 AM Catch the train; begin writing today’s Examiner.com article
  • 7:30 AM Arrive at work; continue writing today’s Examiner.com article
  • 8:00 AM Complete and post today’s Examiner.com article
  • 8:05 AM Read the news; media clipping
  • 9:00 AM Teleconference with The University of North Carolina PR rep re: autism and occupational therapy research press release
  • 9:20 AM Review peer-reviewed journal article for newsworthy talking points
  • 10:00 AM Begin writing press release
  • 11:30 AM Print off press release and proof for boss’ review
  • 11:47 AM Print off documents for boss’ review, including press release, trade press article and two fact sheets (I’ve been working from home the past two days—work has piled up!)
  • 11:49 AM Begin editing and updating last year’s Occupational Therapy Month materials, including Ten Things You Can Do to Celebrate OT Month, OT Month Sample Press Release, Public Service Commercial Radio Announcements, Public Service Public Radio/TV Announcements, Tips on Reaching the Media and Tips on Talking to the Public
  • 1:30 PM Stomach is growling—heading to the kitchen to heat up lunch
  • 1:50 PM Ok, back to work on OT Month materials
  • 2:00 PM It’s the budgeting time of year for us, so I jump on a teleconference with a potential vendor
  • 2:26 PM Again, back to work on OT Month materials
  • 2:45 PM Call from a member’s PR rep wanting more information about OT Month
  • 3:00 PM Turned in first round of OT Month materials to my boss for review; scheduled a meeting with the policy team for tomorrow to discuss autism and OT legislative issues for a one-pager
  • 3:15 PM Prepping for a meeting with my boss
  • 3:30 PM Meeting with my boss
  • 4:00 PM Returned a member call re: information to include in a press release
  • 4:36 PM “Finalized” press release for researcher review based on my boss’ feedback
  • 4:41 PM Interview with a staff expert to respond to a media inquiry
  • 5:01 PM E-mailed a response to the reporter; heading out to work from home
  • 5:36 PM Arrived home; checking e-mail and sending responses
  • 6:30 PM Time to call it quits for the day!

Feel free to e-mail me at heather@heatherhuhman.com with any questions or follow me on Twitter for internship/job leads and PR advice!

If you’d like to share your day in the life, get in touch and I’ll post it on the blog.