This week’s day in the life comes from my friend Kevin Saghy of Ketchum here in Chicago.
- 8:30-9:30 Arrive at work, sort through e-mails, monitor for client placements and relevant media.
- 9:30-11:00 Pitching! Calls or e-mails to journalists to convince them your clients should be a part of their next story.
- 11:00-12:00 Catch up on e-mails, send updates on pitching, team call with client.
- 12:00-12:30 Lunch
- 12:30-1:30 Brainstorm for next big client idea. Lunch is served. You already paid for yours a half hour ago. Shoot.
- 1:30-4:00 Write press release, build media lists for next client pitch.
- 4:00-5:00 Research project from your account leader.
- 5:00-6:00 E-mails, enter time, go home!
Tags: day in the life, PR
