Archive for April, 2009

Sherry Petersik: From NYC Copywriter to DIY Blogger

Monday, April 27th, 2009

 
icon for podpress  Sherry Petersik: From NYC Copywriter to DIY Blogger [15:08m]: Play Now | Play in Popup | Download (1051)

thisyounghouse1
When I discovered This Young House, a DIY home improvement and decorating blog by Sherry and John Petersik, I was immediately hooked. Within a few weeks, I was finding new inspiration for my own little apartment here in Chicago—and I wasn’t alone. Sherry and John have gained a huge following, and the blog has become Sherry’s full time job.

I called Sherry to talk about her unique career path from working as a copywriter in New York City to working for herself as a blogger in Richmond, Virginia.

Enjoy the interview, and be sure to check out the blog for yourself. You can also read about Sherry’s “day in the life” as a professional blogger at High-Heeled Foot in the Door.

A List of Creative Careers

Tuesday, April 21st, 2009

When I was started college, I knew I wanted to do something creative, but I had never heard of a vast number of the creative career opportunities that existed (not to mention those that didn’t exist yet). Creativity comes in a number of forms—you don’t have to have the word “creative” in your title to be in a creative career. It’s all about coming up with new ideas to solve problems.

I’ve had a lot of requests over time to create a list of the top creative careers, which is difficult to do since it’s so hard to define what roles fit into this category. Instead, this is a collection of the interviews I’ve done over time with a wide range of creative professionals. I’m planning to grow this list as I interview new people, but here’s a start.

  1. Graphic Designer
  2. Marketing
  3. Digital Marketing
  4. Fashion Entrepreneur
  5. Public Relations Specialist (View interviews 1, 2, 3 and 4)
  6. Web Entrepreneur (View interviews 1, 2 and 3)
  7. Author (View interviews 1, 2 and 3)
  8. Creative Director, Advertising
  9. Digital Creative Director
  10. Advertising Copywriter
  11. Web Copywriter
  12. Branding Director
  13. Professor
  14. Art Camp Director
  15. Creative Self Development Coach
  16. Professional Blogger

Reflections on My Own Creative Career

Sunday, April 19th, 2009

You may remember Jun Loayza from an interview I did with him last August about his experiences as an entrepreneur. This time, we’ve changed things up a bit—Jun interviewed me last week about my own creative career experiences. You can watch the interview below, and be sure to check out Jun’s other interviews with a number of amazing bloggers and entrepreneurs at Awesome Revolution.

Help Your Friends ‘Chill Out Now’ Sweepstakes

Monday, April 13th, 2009

I just got word from Maria Pascucci that her company, Campus Calm, is running a contest now through May 31st in honor of National Stress Awareness Month this April and Mental Health Month in May.

If you’re a college student who is finding creative ways to help fellow classmates stay calm in the face of stressful times, submit an essay or video to the Chill Out Now Sweepstakes.

Moving to Chicago After Graduation? Some Words of Advice

Thursday, April 9th, 2009
Photo Source: Good Egg under Creative Commons
  1. Location, Location, Location!
    Location is everything. It affects how much time you’ll spend on that train or bus each day (as well as how crowded it will be), how much time you’ll spend tromping through the cold and snow to get to that train or bus, how you get groceries and how you see friends. A lot of new grads move to Lincoln Park, Lakeview or Wrigleyville—the commute downtown from these neighborhoods ranges from 20-30 minutes, plus walking. When I lived in Wrigleyville, I left at 8:00 AM to get to work by 8:40.
  2. Transportation
    Before you even make the move, go to the CTA website and order yourself a Chicago Card Plus. You can set this to automatically reload for increments of money—or, if you commute every day, you can have it reload every month ($86 per month for unlimited rides).
  3. Groceries
    There are a few chain grocery stores in the Chicago neighborhoods—Jewel-Osco, Dominick’s, Treasure Island and Trader Joe’s—along with a few smaller neighborhood stores. Trader Joe’s tends to be a popular option. A lot of people who work downtown pick up their groceries at the Ontario store after work. If you’re going for a big grocery trip, don’t be afraid to buy a folding grocery cart (they are totally socially acceptable, I swear—I bought mine at The Container Store at North and Clyborn).
  4. Apartment and Roommates
    I recommend finding roommates, if you haven’t already. It will save you a good amount of money (I paid $745 for my half in my first place—a two bedroom walk-up in Wrigleyville). A lot of Chicago newbies use Craigslist both for roommates and to find an apartment (I used it myself). There are also free apartment finding services such as Apartment People and Apartment Finders.
  5. Social
    If you’re new to town and don’t know a lot of people, there are a ton of ways to get out and make new friends. You just have to get out there and get involved. There’s volunteering, social club sports, Tweetups, Twenty-something blogger get togethers and plenty of events (generally, follow other twenty-somethings on Twitter to find out when they come up).

I’m certain that I’ve left a lot out, so if anyone has anything to add, leave your comments. I may end up updating the post in the future.

Photo Source: Good Egg under Creative Commons

Learning Web Design: Where Do I Start?

Thursday, April 9th, 2009

Education doesn’t end after college. There are plenty of resources that professionals can (and should) be taking advantage of on a regular basis. One of these resources is, as always, books. I’ve always been a proponent of reading or listening to books on a regular basis.

For those of you who are interested in learning more about web design, Jeff is doing a giveaway for his new book, Head First Web Design—the compliment to Head First HTML with CSS & XHTML.

If you’re interested in expanding your current skills (or lack thereof), check out the book giveaway on Jeff’s site.

Graduation is Approaching – Still Looking for a Job?

Sunday, April 5th, 2009

When I was approaching college graduation in 2007, I became increasing anxious as I watched my friends in other career fields line up jobs. I started looking in full force at the beginning of the semester, but I was quickly told to come back and apply again after I had a degree in hand—when I would be ready to get started right away. I finally landed the internship that led to a full time job a few days after graduation.

If the reality of graduation is starting to settle in, and you still don’t a job lined up, here are a few things you can do.

  1. Invest some time away from online job sites, and start networking with real people.
    I used to spend hours scanning job application sites, and while they might be helpful for some, most people I know (and note that I’m coming from a large agency perspective here) don’t find their jobs through job search sites. They find them through networking. Where to start? Comment on agency blogs, find agency people or HR reps on Twitter (try searching for the company on Twellow), set up informational interviews, have coffee with people you admire and go to any networking events you can find (even if it means you have to travel to get there).
  2. Get ready to be flexible.
    When I was preparing to graduate, I had a part-time job and a lease through the summer that would have given me some time flexibility if I didn’t land a job right away. If you have the ability to maintain your current job and apartment for a few months, or even move home with Mom and Dad until you figure things out, do it. You’re better off taking some time to find a position that’s a great fit than jumping at an opportunity that isn’t what you want to do.
  3. Look for rolling internships.
    If you’re looking to get in with a larger agency, post grad internships are the way to go. If you missed out on deadlines for set summer internship programs, there are still opportunities out there. Look for companies that take interns year-round (try following Heather Huhman on Twitter for updates on available internships)
  4. Pump up your digital knowledge.
    Digital is the sweet spot these days. Start reading, listening, creating and participating.