Archive for January, 2010

On Company Loyalty

Tuesday, January 26th, 2010

Here’s something I’ve been meaning to write about for some time, in part because it’s something that I’ve dealt with personally.

I remember having a serious conversation with my friend, Kevin, the summer we both started PR internships in Chicago. We talked about the industry’s turnover rate (about 17.5% in the Midwest at the time—employees are often motivated to make the shift for larger salaries, a better fit in corporate culture or new locations), and we discussed our goals to break that mold and have a solid stay within a single agency.

Alas, while Kevin has maintained a successful career within the same agency that he interned with, I took a different route. I ended up moving to a new agency about a year into my career, and I recently left agency life altogether to start my own business with my fiancé and a good friend.

So who took the best route to career success?

I have no regrets about where I am today—I’m building a successful business with some of my closest friends, and I have had the chance to learn from incredibly brilliant colleagues and mentors who I still call my friends. But after the first move, I vowed to myself that the only thing that would motivate me to leave the agency was if I was going to work for myself. I actually don’t think consistent agency hopping is a good career choice, nor is it good for the companies you leave or the industry as a whole.

While it may lead to a short-term pay raise or change of scene, agency hopping has a number of downfalls:

  1. Starting over is difficult. It takes time to build relationships and establish trust.
  2. It’s not fair to colleagues. Agencies invest a lot of time getting employees up to speed on new projects and procedures, along with ongoing industry training. They also invest emotionally to build a successful team dynamic.
  3. Leaving is emotionally difficult. It’s hard to tell a trusted team that you’re taking off. It can feel a bit like betrayal—going against the trust of the team, no matter how positive the intentions.
  4. It could hurt in the long run. Agency hopping might be a good change in the short term, but a long resume of short-term jobs doesn’t read as very reliable.
  5. The little stuff. Don’t forget about all of the little things that make a move difficult, from transferring 401Ks to selecting new health insurance.

Ultimately, I think there are only two reasons that make the change worth it.

  1. You’re leaving agency life altogether to try something completely new (and hopefully long-term).
  2. The idea of Monday morning makes you physically ill.

How do you feel about this issue? I’d love to hear your opinions.

Untemplater Founders, Jun Loayza and Monica O’Brien

Monday, January 11th, 2010

 
icon for podpress  Untemplater Founders, Jun Loayza and Monica O'Brien : Play Now | Play in Popup | Download (311)

Untemplater Logo

Monica O’Brien blogs at Social Pollination, and she recently wrote a book by the same name. She currently does marketing consulting for small companies.

Jun Loayza is the cofounder and chief marketing officer or Viraology and president of socialmediamarketing.com. You can find him at junloayza.com.

Untemlater started after Jun wrote a blog post called Tell me the truth: Can Gen Y Team Up? The post was a call to action to bring individually successful people together to see what they could do together.

Untemplater is now a company with six founders covering topics around six basic areas:

  • Entrepreneurship
  • Career
  • Travel
  • Family
  • Mind
  • Team

Listen to the interview to hear more about Untemplater, its mission and the people behind it.

New Job, New You – An Interview With Author Alexandra Levit

Monday, January 4th, 2010

 
icon for podpress  New Job, New You - An interview with author Alexandra Levit [13:14m]: Play Now | Play in Popup | Download (323)

New Job, New Youback in 2008. She’s back again to talk about her latest book, New Job, New You: A Guide to Reinventing Yourself in a Bright New Career. The book features stories from real people who have reinvented their own careers.

Find out more about Alexandra Levit at alexandralevit.com, and read more about her new book at newjobnewyou.com.

SHOW NOTES

There are seven motivators that may lead you to seek a new career:

  1. Family
  2. Independence
  3. Learning
  4. Money
  5. Passion
  6. Setback
  7. Talent

A few of the questions that we covered:

  • How do I overcome the fear of making a big change?
  • Where do I start?
  • What are the major challenges of shifting to a new career?
  • How should I structure my goals for the new year?
  • What if I fail?