The Creative Career

Photo: Fishing for the big one by HikingArtist.com

During my time speaking at the PRSSA Get in the Loop conference hosted by DePaul last week, I had the opportunity to chat with a number of students about their hopes for their future careers. As can be expected, a number of students are looking to land jobs in large established PR or advertising agencies. They seem to see this as their only opportunity to work with big name clients.

Truth be told, the fragmentation of media has left a lot of opportunities for the little guys to win specialized portions of business from some big name clients—and with online communication where it is, it’s not terribly difficult to begin building a global network for yourself.

So don’t discount the little guys during your job hunt. They may offer equally fantastic opportunities to get your career off to a great start working with both large and small clients.

Those of you who are looking for career advice (which I imagine is everyone, given the focus of this blog) may find this event worthwhile:

Though you can’t change the economy, you can change your career—which is why Nicole has partnered with Plan B to bring women of the Chicago area a night of top-level networking not to be missed. Held at the prestigious Hotel Allegro, guests who RSVP will receive a VIP pass to the event which includes:

• -Chatting up women in the area you need to have on speed dial
• -Free cocktails and desserts
• -Complimentary career advice from Nicole Williams

And the details:

• Date: February 17th, 2010
• Location: The Allegro Hotel
  171 West Randolph Street
  Chicago, IL
• Time: 6-8pm
• RSVP: RSVP (at) nicolewilliams.com

I’ll be speaking next Friday, February 12 at Chicago PR: Get in the Loop, presented by PRSSA of DePaul University. If you’re planning to attend, swing by and say hello. I love to meet students and help out where I can—whether that’s lending advice from my own experiences, connecting students to people who may be able to help them in their careers or passing on a resume to some of the agencies in Chicago.

See you there!