Suggested BooksMy mother is a librarian, so I’ve always had an appreciation for books. In college, I really got interested in nonfiction books on culture and marketing. Consider checking some of these out—and I mean that literally. If you are a student, you probably don’t have much of a budget. So go get a library card—the library is an amazing resource!
Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin Mitch Joel said it all when he told me, "Seth says the things that are just so obvious that no one says."
The Dip by Seth Godin A quick read that I found translated into working through the difficulties of the "proving yourself" career stage while moving from college to career.
Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath A book on storytelling, making ideas "stickier" and creating messages that people will actually care to hear.
Groundswell: Winning in a World Transformed by Social Technologies by Charline Li and Josh Bernoff This is a terrific introduction into concepts of the social web, complete with valuable case studies.
The Cluetrain Manifesto by Christopher Locke (Author), Rick Levine (Author), Doc Searls (Author), David Weinberger To give you an idea of how long this book has been around, I actually listened to the audio version on cassette tapes. Still, the ideas have stood the test of time.
The Long Tail by Chris Anderson With ever-increasing media fragmentation, the concept of "the long tail" has become a bit of a mantra for the marketing and communications community (I actually saw Chris Anderson speak recently. You can see the video here ).
The Paradox of Choice by Barry Schwartz Consumers are becoming increasingly overwhelmed by new products and new choices, but it turns out that sometimes less actually is more.
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell How does intuition play into those split second decisions we make?
Head First HTML with CSS & XHTML by Elisabeth Freeman, Eric Freeman It definitely helps to have a base knowledge of HTML & CSS—it's empowering to be able to jump into the code (and it doesn't have to be scary!).
Authors I've Interviewed
Happiness at Work: Maximizing Your Psychological Capital for Success by Jessica Pryce-Jones Hear the interview
I'm at a Networking Event--Now What???: A Guide to Getting the Most Out of Any Networking Event by Sandy Jones-Kaminski Hear the interview
The M-Factor: How the Millennial Generation Is Rocking the Workplace by David Stillman and Lynne C. Lancaster Hear the interview
The Career Within You: How to Find the Perfect Job for Your Personality by Elizabeth Wagele and Ingrid Stabb Hear the interview
Use Your Head to Get Your Foot in the Door: Job Secrets No One Else Will Tell You by Harvey Mackay (author of the number one best seller, Swim with the Sharks Without Being Eaten Alive) Hear the interview
The Personal MBA: A World-Class Business Education in a Single Volume by Josh Kaufman (coming soon) Hear the interview
Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It by Monica O'Brien and Jay Wigley Hear the interview
New Job, New You: A Guide to Reinventing Yourself in a Bright New Career by Alexandra Levit Hear the interview
Self-Promotion for Introverts: The Quiet Guide to Getting Ahead by Nancy Ancowitz Hear the interview
Get The Job You Want, Even When No One's Hiring: Take Charge of Your Career, Find a Job You Love, and Earn What You Deserve by Ford R. Myers Hear the interview
GRADS: TAKE CHARGE of Your First Year After College! by Kathryn A. Marion Hear the interview
Campus Calm University: The College Student's 10-Step Blueprint to Stop Stressing & Create a Happy, Purposeful Life by Maria Pascucci Hear the interview
Get Ahead by Going Abroad: A Woman's Guide to Fast-track Career Success by C. Perry Yeatman and Stacie Nevadomski Berdan Hear the interview