Suggested Books
My mother is a librarian, so I’ve always had an appreciation for books. In college, I really got interested in nonfiction books on culture and marketing. Consider checking some of these out—and I mean that literally. If you are a student, you probably don’t have much of a budget. So go get a library card—the library is an amazing resource!
The Dip 
by Seth Godin
A quick read that I found translated into working through the difficulties of the "proving yourself" career stage while moving from college to career.
The Cluetrain Manifesto by Christopher Locke (Author), Rick Levine (Author), Doc Searls (Author), David Weinberger
To give you an idea of how long this book has been around, I actually listened to the audio version on cassette tapes. Still, the ideas have stood the test of time.
The Long Tail by Chris Anderson
With ever-increasing media fragmentation, the concept of "the long tail" has become a bit of a mantra for the marketing and communications community (I actually saw Chris Anderson speak recently. You can see the video
here ).
The Paradox of Choice by Barry Schwartz
Consumers are becoming increasingly overwhelmed by new products and new choices, but it turns out that sometimes less actually is more.
Head First HTML with CSS & XHTML by Elisabeth Freeman, Eric Freeman
It definitely helps to have a base knowledge of HTML & CSS—it's empowering to be able to jump into the code (and it doesn't have to be scary!).
New! I'm so proud to be engaged to an über geek technology author.
Jeff's book,
Head First Web Design is now out, and
Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog
is coming soon.
Authors I've Interviewed
by Charline Li and Josh Bernoff
This is a terrific introduction into concepts of the social web, complete with valuable case studies.
by Jessica Pryce-Jones
Hear the interview
