My mother is a librarian, so I’ve always had an appreciation for books. In college, I really got interested in nonfiction books on culture and marketing. Consider checking some of these out—and I mean that literally. If you are a student, you probably don’t have much of a budget. So go get a library card—the library is an amazing resource!
The Dip by Seth Godin
A quick read that I found translated into working through the difficulties of the “proving yourself” career stage while moving from college to career.
Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
A book on storytelling, making ideas “stickier” and creating messages that people will actually care to hear.
Groundswell: Winning in a World Transformed by Social Technologies by Charline Li and Josh Bernoff
This is a terrific introduction into concepts of the social web, complete with valuable case studies.
The Cluetrain Manifesto by Christopher Locke (Author), Rick Levine (Author), Doc Searls (Author), David Weinberger
To give you an idea of how long this book has been around, I actually listened to the audio version on cassette tapes. Still, the ideas have stood the test of time.
The Long Tail by Chris Anderson
With ever-increasing media fragmentation, the concept of “the long tail” has become a bit of a mantra for the marketing and communications community (I actually saw Chris Anderson speak recently. You can see the video here ).
The Paradox of Choice by Barry Schwartz
Consumers are becoming increasingly overwhelmed by new products and new choices, but it turns out that sometimes less actually is more.
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
How does intuition play into those split second decisions we make?
Head First HTML with CSS & XHTML by Elisabeth Freeman, Eric Freeman
It definitely helps to have a base knowledge of HTML & CSS—it’s empowering to be able to jump into the code (and it doesn’t have to be scary!).
I’m so proud to be married to an über geek technology author. Jeff’s book, Head First Web Design is now out, along with his second book, Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog.
Authors I’ve Interviewed
by Jessica Pryce-Jones
I’m at a Networking Event–Now What???: A Guide to Getting the Most Out of Any Networking Event
by Sandy Jones-Kaminski
The M-Factor: How the Millennial Generation Is Rocking the Workplace
by David Stillman and Lynne C. Lancaster
The Career Within You: How to Find the Perfect Job for Your Personality
by Elizabeth Wagele and Ingrid Stabb
Use Your Head to Get Your Foot in the Door: Job Secrets No One Else Will Tell You
by Harvey Mackay (author of the number one best seller, Swim with the Sharks Without Being Eaten Alive)
The Personal MBA: A World-Class Business Education in a Single Volume
by Josh Kaufman (coming soon)
Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It
by Monica O’Brien and Jay Wigley
New Job, New You: A Guide to Reinventing Yourself in a Bright New Career
by Alexandra Levit
Self-Promotion for Introverts: The Quiet Guide to Getting Ahead
by Nancy Ancowitz
GRADS: TAKE CHARGE of Your First Year After College!
by Kathryn A. Marion
Get Ahead by Going Abroad: A Woman’s Guide to Fast-track Career Success
by C. Perry Yeatman and Stacie Nevadomski Berdan