Meatball Sundae : Is Your Marketing out of Sync? by Seth Godin
Mitch Joel said it all when he told me, "Seth says the things that are just so obvious that no one says"

The Dip by Seth Godin
A quick read that I found translated into working through the difficulties of the "proving yourself" career stage while moving from college to career

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
A book on storytelling, making ideas "stickier" and creating messages that people will actually care to hear

Life After the 30-Second Spot by Joesph Jaffe
If you are just getting familiar with the digital space and looking for a little perspective, this is worth reading. If you’re already fairly familiar with these concepts, however, it may seem a bit 101

The Cluetrain Manifesto by Christopher Locke (Author), Rick Levine (Author), Doc Searls (Author), David Weinberger
To give you an idea of how long this book has been around, I actually listened to the audio version on cassette tapes. Still, the ideas have stood the test of time

The Long Tail by Chris Anderson
With ever-increasing media fragmentation, the concept of "the long tail" has become a bit of a mantra for the marketing and communications community

The Paradox of Choice by Barry Schwartz
Consumers are becoming increasingly overwhelmed by new products and new choices, but it turns out that sometimes less actually is more

Blink by Malcolm Gladwell
How does intuition play into those split second decisions we make?

Head First HTML with CSS & XHTML by Elisabeth Freeman, Eric Freeman
It definitely helps to have a base knowledge of HTML & CSS—it’s empowering to be able to jump into the code (and it doesn’t have to be scary!)