Companies Must Look Beyond Salaries For Employee Loyalty
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Market vs. Social Norms in the Workplace
In a fascinating look at human behavior, Dan Ariely's Predictably Irrational points out that there is a distinct difference between social and market relationships. For example, when a friend helps you move, they do so based on a social relationship, and so they expect nothing in return. On the other hand, hiring a mover is a purely market relationship, based on the fact that the mover will be compensated for his or her work.
If you tried to offer your friend money to help you move, he would likely be offended, but ...