Insights for Aspiring Young Marketers and Communicators 
The Creative Career
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blog
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04.24.08Suggested Books on Culture, Marketing and Technology
blog (0)After becoming inspired by a few of the books recommended by Tara Hunt on her blog HorsePigCow.com , I've decided it's finally time for me to offer up a few of my own. So whether you're just getting started in the marketing and "new media" space or already familiar with the likes of Seth Godin , Chris Anderson and Malcolm Gladwell , take a minute to browse through my suggested books . I'll be adjusting this list over time as I discover new books worth talking about.SHARETHIS.addEntry({ title: "Suggested Books on Culture, Marketing and Technology", url: "http://TheCreativeCareer.com/2008/04/24/suggested-books-on-culture-marketing-and-technology/" });
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04.21.08The Digital Spending Shift Continues, Leading to More “Traditional” Advertising Job Losses
blog (0)I'm always a sucker for trend graphs—and here is one trend that is increasingly hard to ignore. Many of you have heard by now that GM is planning to shift 50% of its ad budget (that's 1.5 billion dollars) online over the next three years. And today, Advertising Age announced the resulting layoffs at Campbell-Ewald: Faced with cutbacks from its biggest client, Chevrolet, and plans by the automaker's parent to shift a substantial chunk of its massive budget to digital and one-on-one plays, Campbell-Ewald has let 50 staffers go. I experimented with my own job trend search on indeed.com to graph ...
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04.20.08Public Relations Students, Professors and Practictioners Come Together on PROpenMic.org
blog (1)If you're a public relations student looking for an awesome resource to connect with other students, professors and practitioners in the public relations industry, check out PROpenMic, created via Ning. Here's your opportunity to get out there and connect, ask questions and take the conversation beyond your own university. (As for you professor/professional types, here's your chance to share your hard-earned knowledge with up and coming communicators). And why not take it a step further—remember when I was talking about setting up informational interviews ? Well, here's your chance to find a professional near you and set up a time to ...
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04.12.08Add an Interactive Side to Your Resume
blog (1)Seth Godin raised some eyebrows when he took a stand against the use of traditional resumes in a recent blog post : "I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all... How about three extraordinary letters of recommendation from people the employer knows or respects? Or a sophisticated project they can see or touch? Or a reputation that precedes you? Or a blog that is so compelling and insightful that they have no choice but to follow up?" Here's my take—if you're looking for a job right out of college, it can sometimes be pretty tough ...
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04.05.08How to Set up an Informational Interview
blog (0)So the end of your life as a college student is rapidly approaching, and people are starting to ask the dreaded question…what are your plans after graduation? I recently went to a dinner with a group of soon-to-be college grads, and I was surprised by how many of them have never taken advantage of informational interviews. Before you start freaking out that you don’t know where you’ll be in a month, consider setting up some informational interviews to build relationships and get advice directly from people in your business of interest. This may have been the single-most valuable resource to me ...
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03.18.08Think of Your First Career as Another Form of Grad School
blog (1)Maybe grad school wasn't for you, at least not just yet. The thought of buying more text books, forking over tens of thousands of dollars and putting yourself further into debt just didn't seem appealing. So it's off to career-land for you. That doesn't mean you have to stop learning. In fact, I think some of the best advice I ever received came from a friend working in advertising who said, "If you want to be successful, you just have to look at your first career as another form of school. Be ready to learn at work - because believe me, ...
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03.11.08Thinking vs. Doing
blog (0)When people find out that I cheered in college, they usually ask, “How did you learn to do all those crazy stunts and flips in the air? Did you fall a lot?” The answer is pretty simple. I learned to do all those crazy flips by falling a lot. Every time I fell, I learned. Sometimes the best way to learn new skills is to just get in there and try them, without being afraid of falling down. I should also mention that I always had the support of spotters—who kept me from crashing to the ground when I fell. The same idea applies ...
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02.23.08Facebook Overload
blog (1)I remember the simpler times in the life of facebook. It was clean, simple and relevant. But ever since facebook has opened it's doors to third-party applications, I am constantly frustrated by the overload of irrelevant application invites. They've turned our friends into spammers as they send out mass invites to everyone on their friends list. Take a look at the (very scaled down) image of my request confirmation page at left. When I opened it this morning, I had 65 requests—ranging anywhere from "Which 1950's Pin-Up Girl are you?" (I had three of these requests) to "Who were you in a ...
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01.22.087 Ways to Save Money in the (Expensive) Big City
blog (0)Soon after arriving in Chicago, I came across a glorious book called The Cheap Bastard’s Guide to Chicago (also available for New York, Boston and San Francisco). This guide has everything you need to live cheap (or at least entertain yourself for less)—free theater, free happy hours and buffets around the city, free acupuncture, free yoga, free educational events and all kinds of advice on saving money. The list just goes on and on. Since discovering the book, I have come up with a few big city money saving tips of my own, which I now pass on to you, dear ...
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01.12.08The Dip—From College to Career
blog (1)Seth Godin is a best-selling business and marketing author and blogger. He’s known for stating the obvious in a way that gives us a kick in the butt and gets us motivated. I just finished The Dip—I thought this would be a good introduction to Godin because it was short enough to download the audio book on my iPod and listen to the entire thing during the course of my commute to and from the office. I wish I’d read this book last summer, when I went through my own personal dip. I went from the comfort and familiarity of my college ...
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