Posts Tagged ‘Chris Anderson’

Suggested Books on Culture, Marketing and Technology

Thursday, April 24th, 2008
After becoming inspired by a few of the books recommended by Tara Hunt on her blog HorsePigCow.com, I've decided it's finally time for me to offer up a few of my own. So whether you're just getting started in the marketing and "new media" space or already familiar with the likes of Seth Godin , Chris Anderson and Malcolm Gladwell , take a minute to browse through my suggested books. I'll be adjusting this list over time as I discover new books worth talking about.

Building Your Personal Brand On and Offline – Advice From Christopher S. Penn

Sunday, March 30th, 2008
[display_podcast] Christopher S. Penn has been paving the way for companies in new media since he started the award winning Financial Aid Podcast for the Student Loan Network and co-founded Podcamp, the new media community unconference, with Chris Brogan. He blogs at christopherspenn.com, twitters regularly (great stuff, I might add—a good follow) and co-hosts a fantastic weekly podcast with John Wall called Marketing Over Coffee (which I have recommended in the past).

Show Notes

  • Chris Anderson, author of The Long Tail, summed it up when he said, "Your brand isn't what you say it is, it's what Google says it is." This can be applied to your personal brand as well, so it's time to start thinking about protecting your online reputation .
  • - When it comes to new media, there is no substitute for getting out there and playing with new tools. Do it yourself if you truly want to understand it.
  • - Go to conferences like PodCamp and BarCamp (unconference are free, which makes them ideal for students who have time but no budget).
  • - Create an account on LinkedIn (or your "resume on steroids," as Chris puts it). This will allow you to provide more details about yourself than a typical resume. Go out and ask relevant people to add recommendations/testimonials to your LinkedIn profile to build your personal brand.
  • - Read Chris's comments about commitment, motivation and consistency over at Mitch Joel's blog, Six Pixels of Separation.
  • - Keep a calendar and update it regularly—ask yourself, "What do I need to accomplish today?"
Books and ideas Chris recommends, depending on personal weaknesses you want to improve on:
  • - What Sticks, by Rex Briggs and Greg Stuart—for those looking for advice on how to distill ideas down into something that is usable and memorable.
  • - Seth Godin's Books—for those looking for ideas and inspiration on how to become a better marketer.
  • - Study Art, particularly paintings and photography. The principles that are important to marketing (capturing attention, for example) have been studied for years in art.