Posts Tagged ‘college’

eMarketer Confirms What College Students Already Know – Students Are Digital

Wednesday, September 17th, 2008
An eMarketer article published today states that College Students Lead the Way Online. While this won't come as a surprise to anyone who is actually in college, it does raise an interesting point.
"Marketers looking for the next big trend online can learn a lot from college students."
This is a good time to be a student, especially a student looking to go into marketing.

An Interview With Young Entrepreneur Jun Loayza

Monday, August 25th, 2008
[display_podcast] Jun Loayza graduated from UCLA in 2007 with a degree in Economics. After working for an international consulting firm out of college, he decided he needed a greater challenge—which led him to team up with some college friends to start the company Future Delivery. The company builds fun and productive technology for students and young professionals and recently launching their first project, FD Career. This wasn’t Jun’s first taste of entrepreneurship. He and his friends also started a consulting company back in college. Jun recommends that the best time to start a company is as an undergraduate, not only because there are helpful resources at your university to get started, but also because it's a great time to experiment and get to know yourself. The eMyth Revisited Recommended Book The eMyth Revisited: Why Most Small Businesses Fail and What to Do About it by Michael Gerber Mitch Joel recently interviewed Michael Gerber on Foreward Thinking, the Business and Motivational Book Podcast. I was recently interviewed by Luke Walker for his blog/podcast Media Ramblings on the future of media and Public Relations.

Three Core Transferable Skills

Saturday, July 12th, 2008
Selecting a major often leaves students with a limited view of career opportunities, which can lead to discouragement and regret when the job hunt rolls around. Graduating students need to look beyond the confinements of their majors and realize that some universities are slightly behind when it comes to adapting and keeping up with rapidly changing business needs and opportunities. Generally, if you can gain three core transferable skills over the course of your college experience, these can be applied across a number of careers:
  1. Organization
  2. Strategic Thinking
  3. Communication
No matter the label on your diploma, if you can prove mastery of these three core skills, a number of opportunities will be open to you (keep in mind, you won't master these in a classroom alone). Have any other important core skills to add? Feel free to chime in.

Your College Degree is Not a Free Ticket to a Valuable Career

Wednesday, May 14th, 2008
In a thought-provoking article titled America's Most Overrated Product: the Bachelor's Degree , Marty Nemko brings to mind some of my own experiences as a college student and raises the question, "What is the value of a college degree?" Nemko states:
"The past advantage of college graduates in the job market is eroding. Ever more students attend college at the same time as ever more employers are automating and sending offshore ever more professional jobs, and hiring part-time workers."
He also quotes the 2006 Spellings Report, which stated:
"Unacceptable numbers of college graduates enter the workforce without the skills employers say they need in an economy in which, as the truism holds correctly, knowledge matters more than ever."
I've seen this myself, and I've often wondered what many of my less-motivated peers would one day go on to do with their lives. There is absolutely more behind a successful career than simply passing your college classes for four years. Although I would have had a hard time getting to where I am today without my college education, I would never be there with a college education alone. Don't just tell your future employer that you're passionate about the industry you want to be a part of. Prove it.
  • Join Associations
  • Keep your fingers on the pulse of the the latest industry trends
  • Blog about these trends and your opinions on them
  • Talk to people who do what you want to do, and find out how they got there
  • Listen to podcasts
  • Read books outside of your class curriculum
  • Get internships or relevant job experience (from what I've seen in job candidates, you should consider getting more than one internship. The bar is certainly rising)
  • Supplement your education by finding an interesting course or lecture that your university doesn't offer through open courseware. For example, Stanford has some interesting lectures on the "Communications and Media" in iTunes U (props to Jeff Siarto for pointing out the value in open courseware)
  • See if there is an online network for your industry where you can connect with professionals (You might start with a quick search on Ning)
1.5 million people will graduate from college this year. What are you doing to stand out?