Posts Tagged ‘communications’

Think of Your First Career as Another Form of Grad School

Tuesday, March 18th, 2008
Maybe grad school wasn't for you, at least not just yet. The thought of buying more text books, forking over tens of thousands of dollars and putting yourself further into debt just didn't seem appealing. So it's off to career-land for you. That doesn't mean you have to stop learning. In fact, I think some of the best advice I ever received came from a friend working in advertising who said, "If you want to be successful, you just have to look at your first career as another form of school. Be ready to learn at work - because believe me, you have a lot to learn - and then take the initiative to go home and learn some more." With new technologies emerging every day, communications professionals have their work cut out for them if they want to keep up. Every morning, I do a few of the following things to keep up with the latest marketing and technology news of the day (It helps that I commute by train, so I don't have to concentrate on driving):
  • - Watch the morning news for the latest stories as I get ready for work
  • - Sync up my iPod with a number of podcasts I have subscribed to - this makes for good listening while I'm walking or stuck standing on the train
  • - Browse my feeds with the mobile Google Reader app on my blackberry
  • - Glance through my mobile twitter app, where I can usually find a number of valuable news updates and links called out by my friends in the marketing community
  • - Scan a few daily e-mail marketing and advertising newsletters in my mobile e-mail inbox
  • - Look through a few consumer e-mail newsletters that I have opted into so I can stay aware of what some of my clients' competitors are up to in the online space.
  • - I also keep a running list of marketing book recommendations
So in the business of communications, graduating doesn't put an end to studying. A glance into some of the feeds in my Google Reader: