Posts Tagged ‘digital’

Digital Marketing Set to Grow as the Economy Shrinks Total Ad Spending

Monday, October 13th, 2008
It looks like there may be some good news for those growing their digital chops. eMarketer recently published a study of 175 CMOs and marketing executives that says, in short, ad spending is poised to fall over the next year, but Internet marketing spending is predicted to have double-digit growth. The study does not specify where the digital spending will be allocated (online advertising, partnerships, social media, etc.), but this is yet another case for why you should expand your digital skills and learn to create fully integrated communications strategies to improve your chances of being employable in the future. Jobs opportunities will shift. Here are a few more graphs to think about.
digital AND (PR OR "Public Relations") Job Trends graph
digital AND (PR OR "Public Relations") Job Trends digital AND (PR OR "Public Relations") jobs
(PR OR "Public Relations") Job Trends graph
(PR OR "Public Relations") Job Trends (PR OR "Public Relations") jobs

An Interview With Digital Creative Director Chris Gee

Tuesday, August 12th, 2008
[display_podcast] Chris Gee, Burson-Marsteller's Digital Creative Director, discusses the evolving role of the digital creative team. Recommended Books

An Interview With Auburn University’s Robert French, Creator of PROpenMic

Sunday, July 13th, 2008
note: Robert pointed out that I had a little typo in my title. "Univesity" has been changed to "University" in the title, but remains"Univesity" in the URL. [display_podcast] Robert French teaches at Auburn University in Alabama—most of his courses involve some form of emerging digital and social media. His goal is to get students involved in experiences beyond reading, to get them engaging in the real world. Robert originally became interested in digital media for education back in 2000 when he started using a content management system in the classroom. He later adopted blogs in the classroom, and saw an opportunity for his students to network with PR practitioners online whom they may never otherwise have met. He also recognized that online communication would probably have a strong place in the future of PR. This has shaped his courses at Auburn. This spring, Robert launched PROpenMic, the social network connecting Public Relations students, professors and practitioners. The network has already led to some valuable connections . Site From the Show The New PR Wiki PROpenMic Book Recommendations—Books About People and Culture All The King's Men To Kill a Mockingbird Thanks Robert!