Nonsensical company names are popping up left and right on the web—
Yammer,
Fotonauts and
Tweegee, all recently featured as a part of the
TechCrunch50, are just a few of the latest.
With the scarcity of
available domain names, along with the competition to
show up first on Google, this trend may well become the new wave in company naming across the board—from software companies to burger joints.
Hey, want to go grab a burger at Loafongy?
But the benefits go beyond saving thousands on a unique URL—think about the time savings and accuracy these companies will enjoy when it comes to online monitoring. A search for "apple," for example, may return 197 new blogs posts that cover a range of topics—technology, orchards and pie recipes—but you better believe that 197 new results for "yotogee" will all be relevant to
the one and only.
This may even go one step further and change the way parents name their children. How do you think Canadian technical director
Bill Gates and U.S. Army Captain
Jon Stewart feel? These guys don't stand a chance on Google.
It's natural to make Google a first stop for research, but using a specialized search engine for the right the right job will save you time. Think of it like a series of straws—Google goes to the bottom where it catches just about everything, but this also means it takes longer to get through it all.
By using a more "limited straw"—such as a search engine that only returns results from blogs or message boards, you will jump directly to this content without wasting time with the rest of it.
For example, if you are looking for a mix of timely, honest opinions on a specific product or service, it will likely be faster to search only blogs or only message boards to find relevant content from "real" people, rather than using Google, which usually starts with the company's own content.
But don't take my word for it—try for yourself. Here's a list of search tools to get you started. Have more search tools to add? Share them here, and I'll add them to the list.
