Personal branding is exploding, largely in regards to building a reputation online, but I learned about another kind of personal branding back in 2002 (you know, back before most of us were concerned with maintaining our personal blogs).
Back in high school, when I was still certain that I wanted to go on to become a graphic designer, my art teacher tasked everyone in the class with creating a personal logo. I’ve used mine on all over the place: on my resume, business cards, twitter and my digital media portfolio (now deceased).
If you’re pursuing a creative career, a personal logo will help you stand out. Done right, it adds a touch of professionalism and shows that you take pride in yourself and your work. If you have absolutely no artistic ability, it could be as simple as playing with typography and experimenting with font styles or colors. In fact, some of the world’s most famous companies use simple typographic logos.
For additional resources, check out these sites:
- Logo Design Love
- Logo Faves
- Blog Spoon Graphics: How to Create a Logotype from Conception to Completion
If you’re working on a logo and need some objective feedback (read: not from your friend or roommate who will feel obligated to like it), feel free to email me.
What do you think? Do you have a personal logo? Why, or why not?
