Posts Tagged ‘Seth Godin’
Suggested Books on Culture, Marketing and Technology
Thursday, April 24th, 2008
After becoming inspired by a few of the books recommended by Tara Hunt on her blog HorsePigCow.com, I've decided it's finally time for me to offer up a few of my own. So whether you're just getting started in the marketing and "new media" space or already familiar with the likes of Seth Godin , Chris Anderson and Malcolm Gladwell , take a minute to browse through my suggested books. I'll be adjusting this list over time as I discover new books worth talking about.
Mitch Joel on Entrepreneurship, Your Personal Brand and Finding Balance
Tuesday, April 15th, 2008
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Entrepreneur Mitch Joel has been hailed the "Rock Star of Digital Marketing" by Canada's Marketing Magazine and was named one of the most influential authorities on Blog Marketing in the world. He is currently President of the award-winning digital marketing agency Twist Image. He regularly captivates audiences as a speaker on the digital landscape, as well as a blogger/podcaster at Six Pixels of Separation.
Show Notes
Mitch started his career in the magazine industry, where he became one of—if not the first—to publish magazine content online. He later went on to join search engine mamma.com, and then on to Airborne Entertainment, a company at the forefront of mobile content which later sold for over $150 million. After a short stint at a PR agency, Mitch co-launched Distort Entertainment, a record label which signed the award winning Alexisonfire and City And Colour. During this time, Mitch met his future business partners and went on to found the marketing agency Twist Image , which has come to be known as a the marketing agency that understands the interactive space and digital landscape. The 60-person agency in Montreal will soon be expanding to Toronto. Mitch and I also discussed the idea of your "personal brand" in the digital space. You are being Googled. Do you know whats coming up? Go to Google and search your name, or set up Google Alerts to keep track. Recommended Reading:- - Life After the 30-Second Spot by Joseph Jaffe
- - Cluetrain manifesto by Christopher Locke, Rick Levine, Doc Searls and David Weinberger
- - Anything by Seth Godin
The Dip – From College to Career
Saturday, January 12th, 2008
Seth Godin is a best-selling business and marketing author and blogger. He's known for stating the obvious in a way that gives us a kick in the butt and gets us motivated.
I just finished The Dip. I thought this would be a good introduction to Godin because it was short enough to download the audio book on my iPod and listen to the entire thing during the course of my commute to and from the office.
I wish I'd read this book last summer, when I went through my own personal dip. I went from the comfort and familiarity of my college life to flat broke in a new city, working as an intern with the hopes of it turning into a real job and missing my friends, my family, my boyfriend.
I met other recent grads who didn't last the summer in Chicago. They couldn't take the challenge of something so new and unstable, so they went home to live with their parents until they could figure out the next step in their lives. I'm so glad I didn't give up and go home.
Starting over—transitioning from college to career—can be a bit tricky at first. We become accustomed to our bubble that is college, so when we realize that we have to completely reestablish ourselves (for those of us who relocate this applies to both career and personal life), it can be a bit shocking. We have to put in our time and figure out what the hell we are doing. We are the juniors.
If you're in a new job, you may have to work harder than your more experienced coworkers as you learn the basic of the company and how it functions.
If you're in a new city, you may have to go out of your way to be social, even on evenings when you really just want to stay home, so you can begin to establish new friendships.
And if you need some additional inspiration while you're at it, just ask Seth.