Posts Tagged ‘Six Pixels of Separation’

Mitch Joel on Entrepreneurship, Your Personal Brand and Finding Balance

Tuesday, April 15th, 2008
[display_podcast] Entrepreneur Mitch Joel has been hailed the "Rock Star of Digital Marketing" by Canada's Marketing Magazine and was named one of the most influential authorities on Blog Marketing in the world. He is currently President of the award-winning digital marketing agency Twist Image. He regularly captivates audiences as a speaker on the digital landscape, as well as a blogger/podcaster at Six Pixels of Separation.

Show Notes

Mitch started his career in the magazine industry, where he became one of—if not the first—to publish magazine content online. He later went on to join search engine mamma.com, and then on to Airborne Entertainment, a company at the forefront of mobile content which later sold for over $150 million. After a short stint at a PR agency, Mitch co-launched Distort Entertainment, a record label which signed the award winning Alexisonfire and City And Colour. During this time, Mitch met his future business partners and went on to found the marketing agency Twist Image , which has come to be known as a the marketing agency that understands the interactive space and digital landscape. The 60-person agency in Montreal will soon be expanding to Toronto. Mitch and I also discussed the idea of your "personal brand" in the digital space. You are being Googled. Do you know whats coming up? Go to Google and search your name, or set up Google Alerts to keep track. Recommended Reading:

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Building Your Personal Brand On and Offline – Advice From Christopher S. Penn

Sunday, March 30th, 2008
[display_podcast] Christopher S. Penn has been paving the way for companies in new media since he started the award winning Financial Aid Podcast for the Student Loan Network and co-founded Podcamp, the new media community unconference, with Chris Brogan. He blogs at christopherspenn.com, twitters regularly (great stuff, I might add—a good follow) and co-hosts a fantastic weekly podcast with John Wall called Marketing Over Coffee (which I have recommended in the past).

Show Notes

  • - Chris Anderson, author of The Long Tail, summed it up when he said, "Your brand isn't what you say it is, it's what Google says it is." This can be applied to your personal brand as well, so it's time to start thinking about protecting your online reputation .
  • - When it comes to new media, there is no substitute for getting out there and playing with new tools. Do it yourself if you truly want to understand it.
  • - Go to conferences like PodCamp and BarCamp (unconference are free, which makes them ideal for students who have time but no budget).
  • - Create an account on LinkedIn (or your "resume on steroids," as Chris puts it). This will allow you to provide more details about yourself than a typical resume. Go out and ask relevant people to add recommendations/testimonials to your LinkedIn profile to build your personal brand.
  • - Read Chris's comments about commitment, motivation and consistency over at Mitch Joel's blog, Six Pixels of Separation.
  • - Keep a calendar and update it regularly—ask yourself, "What do I need to accomplish today?"
Books and ideas Chris recommends, depending on personal weaknesses you want to improve on:
  • - What Sticks, by Rex Briggs and Greg Stuart—for those looking for advice on how to distill ideas down into something that is usable and memorable.
  • - Seth Godin's Books—for those looking for ideas and inspiration on how to become a better marketer.
  • - Study Art, particularly paintings and photography. The principles that are important to marketing (capturing attention, for example) have been studied for years in art.

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